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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Malaysia – Carlsberg to produce two more international beer brands locally

Carlsberg Brewery Malaysia Bhd is looking to produce at least two premium beer brands locally in the next 6-12 months, Managing Director Soren Ravn was quoted as saying by The Star on November, 16.??He said at present the brands are being imported from countries, such as Japan, Mexico and France.??Without revealing the brands, he said one of it, is a current premium product, under the company’s umbrella.??”By producing the premium beers here, we can save a lot in costs, such as import duties, transportation and logistics.??”Currently, the duty on imported beer is RM5 per litre. So you can calculate the amount we can save,” he told a media briefing on the company’s third quarter results. ??Ravn said producing premium brands locally can also result in the price of the beer going down, as Carlsberg Malaysia has no additional cost to impose on consumers. He said the company’s current brewery in Shah Alam has enough capacity and the technology expertise to produce the beer locally.
29 Nov. 2011



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