The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Tanzania: SBL to Launch Modern Brewery in Moshi
And when combined with its parent company, East Africa Breweries Limited (EABL) portfolio, the market share will account for approximately 28 per cent of the local beer sector. A statement released by SBL Corporate Relations Director, Teddy Mapunda in Dar es Salaam on Sunday said the company's new brewery in Moshi would increase its operating plants to three.
"With the launch of the Moshi brewery, the number of our operating plants has now gone to three. We have two other operating plants in Dar es Salaam and Mwanza," she said. She added that the Dar es Salaam and Mwanza plants have a production capacity of 350,000 and 650,000 hectolitres respectively.
"With the additional capacity of Moshi plant which can brew 500,000 hectolitres, the company will be able to produce a total of over 1.4 million hectoliters per annum," Mapunda said. She added that the company production will thus increase by 55 per cent with the launch of the new plant, adding that up to 200 people will be employed during the facility's full operation.
"The Moshi plant has now employed 85 staff bringing SBL's total staff 624 directly employed and about 700,000 indirectly engaged. She said that the Moshi plant's total production will be expanded further to 800,000 hectoliters per annum. Mapunda said the company has organized a media tour to the brewery that will give the media an insight of the plant's production capacity and technology.
She said the company will also organize an entrepreneurship seminar at Sheikh Amri Abeid Stadium that will highlight on the potential opportunities related to the launch of the Moshi brewery. SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002 with its headquarters in Dar es Salaam.
The owners and management of SBL acquired the company in 2002 and commenced on a strategy of rapid expansion which has resulted in outstanding growth. EABL, a subsidiary of multinational brewing company, Diageo, acquired majority stake in SBL in 2009.
29 Nov. 2011