Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Tanzania: SBL to Launch Modern Brewery in Moshi
And when combined with its parent company, East Africa Breweries Limited (EABL) portfolio, the market share will account for approximately 28 per cent of the local beer sector. A statement released by SBL Corporate Relations Director, Teddy Mapunda in Dar es Salaam on Sunday said the company's new brewery in Moshi would increase its operating plants to three.
"With the launch of the Moshi brewery, the number of our operating plants has now gone to three. We have two other operating plants in Dar es Salaam and Mwanza," she said. She added that the Dar es Salaam and Mwanza plants have a production capacity of 350,000 and 650,000 hectolitres respectively.
"With the additional capacity of Moshi plant which can brew 500,000 hectolitres, the company will be able to produce a total of over 1.4 million hectoliters per annum," Mapunda said. She added that the company production will thus increase by 55 per cent with the launch of the new plant, adding that up to 200 people will be employed during the facility's full operation.
"The Moshi plant has now employed 85 staff bringing SBL's total staff 624 directly employed and about 700,000 indirectly engaged. She said that the Moshi plant's total production will be expanded further to 800,000 hectoliters per annum. Mapunda said the company has organized a media tour to the brewery that will give the media an insight of the plant's production capacity and technology.
She said the company will also organize an entrepreneurship seminar at Sheikh Amri Abeid Stadium that will highlight on the potential opportunities related to the launch of the Moshi brewery. SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002 with its headquarters in Dar es Salaam.
The owners and management of SBL acquired the company in 2002 and commenced on a strategy of rapid expansion which has resulted in outstanding growth. EABL, a subsidiary of multinational brewing company, Diageo, acquired majority stake in SBL in 2009.
29 Nov. 2011