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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Peroni, Grolsch, Miller and Pilsner Urquell to join Australia’s leading international brand portfolio

Carlton United Brewers today announced that, with effect from 16 January 2012, SABMiller global brands Peroni Nastro Azzurro, Miller Genuine Draft, Miller Chill, Grolsch Premium Lager and Pilsner Urquell would join its market-leading portfolio of international beers.

Already growing in popularity with Australian consumers, Peroni Nastro Azzurro is an intensely crisp and refreshing lager, brewed with an unmistakable touch of Italian style since 1963.

"The increased offering in the rapidly growing premium beer segment will create new opportunities for customers," said Ari Mervis, Chief Executive Foster's Group, "Beer drinkers will ultimately benefit from the increased distribution that CUB can bring to these great brands."

With the completion of the SABMiller-Foster's Group transaction, SABMiller is to acquire the remaining 50% interest from CCA in Pacific Beverages which will bring all brands and operations under the CUB business from 16 January.

Following the SABMiller transaction, Anheuser Busch InBev, global owner of Stella Artois, Hoegaarden and Leffe, has exercised its right to end its relationship with CUB for these brands.

ACNielsen ScanTrack Liquor MAT to 30/10/2011

20 Dec. 2011



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