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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

SABMiller’s global beer brands to join CUB portfolio

Carlton United Brewers (CUB), an Australian brewer owned by Foster's Group, said five global beer brands of SABMiller will become part of its international beer portfolio with effect from 16 January 2012.

SABMiller's brands, including Peroni Nastro Azzurro, Miller Genuine Draft, Miller Chill, Grolsch Premium Lager and Pilsner Urquell, will join the CUB global brand repertoire.

Peroni Nastro Azzurro is an Italian style pale lager with 5.1% ABV. Miller Genuine Draft is also a pale lager with 4.7% ABV.

Miller Chill is a chelada-style 4.2% ABV pale lager brewed with lime and salt. Grolsch Premium Lager is a Dutch pale lager with 5% ABV. Pilsner Urquell is a Czech pilsner with 4.4% ABV.

Foster's Group chief executive Ari Mervis said the increased offering in the rapidly growing premium beer segment will create new opportunities for customers.

SABMiller is yet to acquire the remaining 50% stake in Pacific Beverages from Coca Cola Amatil, which will bring all brands and operations under the CUB business from 16 January.

Pacific Beverages, which operates only in Australia and New Zealand, manufactures and exclusively distributes Bluetongue beer and other brands owned by SABMiller, including Peroni Nastro Azzurro, Miller Genuine Draft, Miller Chill, Grolsch and Pilsner Urquell.

27 Dec. 2011



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