10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
SABMiller Plans Biggest Bond Sale in U.S. in Two Years After Foster’s Deal
The company sold $1 billion of three-year notes, $2 billion of five-year notes, $2.5 billion of 10-year notes and $1.5 billion of 30-year bonds, according to data compiled by Bloomberg. London-based SABMiller last tapped the U.S. bond market in July 2008, when it issued $1.25 billion of bonds. At least $12.4 billion of corporate debt was sold or set to be offered today in dollars, the data show.
SABMiller’s purchase of the Australian Foster’s, valued at A$12.4 billion ($12.8 billion) and completed last month, is the biggest takeover of a brewer since InBev NV purchased Anheuser- Busch Cos. for $52 billion in 2008 to create No. 1 brewer Anheuser-Busch InBev NV. SABMiller had to sell bonds to refinance an $8 billion bridge loan used for the acquisition, CreditSights Inc. said in a Dec. 19 report. The purchase included $1.93 billion of net debt, Bloomberg data show.
SABMiller’s 1.85 percent, three-year notes yield 150 basis points more than similar-maturity Treasuries, the 2.45 percent, five-year debt paid a spread of 165 basis points, the 3.75 percent, 10-year notes yield 185 basis points more than similar- maturity Treasuries and the 4.95 percent, 30-year bonds pay 200 basis points more than benchmarks, Bloomberg data show. The 1.85 percent coupon was the lowest on record for the company, the data show.
SABMiller sold $700 million of 6.5 percent, 10-year notes in its July 2008 sale at a 270 basis point spread, Bloomberg data show, showing that borrowing costs for the company have tumbled since then.
Macy’s Inc. (M), the Cincinnati-based department-store chain, also marketed bonds today for the first time since 2008 after regaining an investment-grade credit rating from Moody’s Investors Service yesterday, said a person with knowledge of the transaction.
The company sold $550 million of 10-year bonds at a spread of 200 basis points more than Treasuries and $250 million of 30- year debt with a 212.5-basis-point spread, said the person, who declined to be identified because the terms haven’t been published.
Moody’s stripped Macy’s of its investment-grade credit ranking in April 2009, citing a slowdown in consumer spending and a “sizeable” debt load.
The ratings company raised Macy’s to Baa3 from Ba1 yesterday, saying the chain’s “solid operating performance is sustainable, as is our expectation for higher earnings going forward,” according to a note from analysts Margaret Taylor and Kendra Smith.
SABMiller’s sale is the largest since Feb. 4, 2010, when Kraft Foods Inc. sold $9.5 billion of debt and Warren Buffett’s Berkshire Hathaway Inc. issued $8 billion of bonds, data compiled by Bloomberg show.
Valspar Corp. (VAL), the producer of industrial paint, and the Hong Kong-based conglomerate Hutchison Whampoa Ltd. (13) also marketed debt today as yields on investment-grade corporate debt fell to 3.85 percent today, the lowest since Nov. 17, according to Bank of America Merrill Lynch index data.
Corporate bond sales in the U.S. climbed to $7.45 billion yesterday following $30.9 billion of issuance last week, Bloomberg data show.
13 Jan. 2012