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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Anheuser-Busch to roll out Bud Light Platinum soon

Anheuser-Busch, a US-based brewing company, is set to officially roll out its new Bud Light Platinum line extension on 30 January 2012 in the US.

The new Bud Light Platinum has 6% more alcohol content than the traditional Bud Light, which carries an ABV of 4.2% and has a slightly sweeter taste than the core brand.

The new beer extension is the first brand extension under the Bud Light banner since Golden Wheat in 2009. The company described the beer as a 'slightly sweeter' product positioned as 'an upscale light beer option'.

The beer went on sale in Texas on 23 January. It is brewed at the company's Baldwinsville, Cartersville and Los Angeles breweries and comes in 12oz, cobalt-blue bottle in six packs and 12 packs.

The new beer also contains 137 calories and 4.4 grams of carbs, when compared to traditional brand that contains 110 calories and 6.6 grams of carbs.

Bud Light senior director Mike Sundet said there are opportunities for light beer to expand into new occasions and the company thinks Bud Light Platinum is the beer to take it there.

26 Jan. 2012

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