Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
EURO 2012 Fans will drink Carlsberg Non-Alcoholic at the stadiums
Carlsberg Non-Alcoholic production will be based on the classical receipt and high-quality raw materials. That's why it will have rich taste and strong flavour similar to alcoholic beers. Membrane technologies to eliminate carefully alcohol from the fresh beer are applied at the factories of Carlsberg Ukraine for production of non-alcoholic beer. Such technology makes it possible to reserve taste qualities of the alcoholic brand. Beer will be brewed at Carlsberg Ukraine Kyiv brewery of under supervision of specialists from Carlsberg Group Headquarters.
Carlsberg Non-Alcoholic will be sold exclusively at stadiums during the games of EURO 2012. First kegs of 30l of volume will be filled in May of this year. Sales volumes of Carlsberg Non-Alcoholic during EURO Cup are expected at the level of 15 000 dl.
Let us remind that Carlsberg Group as the Official sponsor of UEFA EURO 2012 TM is the sole company authorized to sell beer and kvas at the stadiums during the games. Carlsberg became the official beer of EURO Championships in 1988. EURO 2012 will be 7th tournament which is supported by Carlsberg, and will take place in Poland and Ukraine.
Yaroslav Koval, Vice President on marketing of Carlsberg Ukraine: "We are very happy to launch the productionvof non-alcoholic Carlsberg beer production in Ukraine. According to UEFA Rules, it is prohibited to sell alcoholic drinks at the stadiums during the games. We believe that this initiative is good and also support our believe in responsible drinking culture. That's why we launch production of non-alcoholic brand of Carlsberg beer which is the most popular among the football fans. It is the official beer of UEFA EURO Football Cup since 1988. This will help the fans from the whole world to respect traditions and history watching one of the most challenging sport shows with the cup of their favourite beer in their hands".
26 Jan. 2012