Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
UBS downgrades beer brewer Molson Coors
An analyst at UBS Investment Research downgraded the stock of beer company Molson Coors Brewing Co., saying beer sales are declining.
Major beer makers have struggled recently because of high unemployment amongst young men in the U.S. In November, Molson Coors said that its third-quarter profit fell 23 percent due to high costs and unemployment among its core customers.
Analyst Kaumil Gajrawala on Tuesday downgraded Molson Coor's stock to "Neutral" from "Buy" and lowered the stock's price target by $1 to $45.
He said that even if employment trends improve, domestic beers like the company's Miller Lite brand are losing market share to specialty craft beer, imported beer and wine and spirits.
Gajrawala lowered his profit predictions for Molson Coors for the next two years. He now expects earnings of $3.60 per share this year, down from a previous forecast of $3.69 per share; and of $3.81 per share next year, down from $3.96 per share.
Analysts polled by FactSet expect earnings of $3.63 per share this year and $3.79 per share in 2013.
Gajrawala said that Coors Light volumes grew for most of the past year, but turned negative in the past few months. Miller Lite sales, meanwhile, are declining, but Gajrawala said that a new Miller Lite advertising campaign could help the brand's market share.
Coors Light became the second best-selling beer in the United States last year, surpassing Budweiser, according to trade publication Beer Marketer's Insights. Budweiser is made by Anheuser-Busch Inbev.
Gajrawala said that spending on information technology will offset any of the company's cost savings.
A Molson Coors spokesperson said that the company does not comment on analyst reports.
26 Jan. 2012