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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US. Venerable beer brewer coming to NC

As expected, the venerable craft beer pioneer Sierra Nevada Brewing Co. is coming to North Carolina.
Gov. Bev Perdue just announced the California-based brewery will locate an East Coast facility in Mills River in Henderson County. It will also include a restaurant.
The project will be partly funded by a $1 million grant from the One North Carolina Fund. Sierra Nevada says it plans to have 95 full-time employees, and will invest $107.5 million in the county over the next five years.
Another 80 part-time employees and about 60 construction and mechanical jobs are also planned during a two-year building phase. The jobs are expected to begin later this year and continue through 2013. The average wage will be about $42,000, according to the company.
North Carolina is home to 21 brewpubs and 28 breweries, making it the most active of any Southern state, according to the governor’s office.
Sierra Nevada was founded in 1980 in Northern California. It grew from a micro-operation to become the second largest privately held brewery in the country. The original brewery in Chico, Calif. Is near capacity.
A company spokesman said Sierra Nevada considered more than 200 sites east of the Mississippi before deciding on North Carolina.
The General Assembly late last year approved a change in state law to allow breweries, regardless of size, to offer tastings and sell beer onsite, even beers that are produced outside of North Carolina. The law was aimed specifically at attracting Sierra Nevada, as well as the Colorado-based New Belgium.
26 Jan. 2012



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