The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Plze?sk? Prazdroj records highest export in its history
Despite adverse conditions in various parts of the world, the exports of the Pilsner Urquell brand marked historic record of 685 thousand hl. Export growth was underpinned by good performance in countries with traditionally higher sales such as Slovakia, Canada or Hungary, where the sales volume went up by more than higher single digit percent compared to prior year. Exports to Australia were up by close to 40% on prior year. Also exports to Israel, Vietnam or Korea saw an increase of tens of percent.
"We are happy to see the growing interest in Pilsner Urquell, which only proves that its unique flavor is gaining an increasing number of fans in the world. We are glad that the Pilsner lager is more in demand not only in Europe, but also in the Far East and Australia," said Doug Brodman, CEO of Plze?sk? Prazdroj.
The export of the Pilsner Urquell lager, which is exported to more than 50 countries, is also supported by the growing reputation of the international Pilsner Urquell Master Bartender competition. In six years of its existence, about 16 thousands contestants from 23 countries participated in this competition. Pilsner beer is also successfully promoted by a chain of nine Pilsner Urquell Original Restaurants abroad. You can now find Pilsner beer on tap even in Hanoi, Vietnam, where the first PUOR in Asia was opened in August last year.
Also other brands of Plze?sk? Prazdroj did well abroad in 2011. In South Korea, we saw an increase not only in the sales of Pilsner Urquell, but also Gambrinus. The Gambrinus brand was first introduced to the Azerbaijan market, Velkopopovick? Kozel to Cyprus, and the Master craft beer to Norway, the Ukraine and the neighboring Slovakia.
The growing sales in Asian countries like Vietnam, South Korea or Taiwan are also benefiting number of visitors from those countries in the Pilsner brewery. For several years in a row, tourists from Taiwan have been the third largest nationality that comes to visit the brewery, following the Czechs and Germans. The interest in the brand transcends the Czech borders.
Notes for editors:
With total sales of almost 9.9 million hectolitres in 2010 (including licensed production abroad) and exports to more than 50 countries around the world, Plze?sk? Prazdroj is a major beer producer in the region and the largest exporter of Czech beer.
Plze?sk? Prazdroj, a.s. is a member of the SABMiller plc. Pilsner Urquell is the international flagship of the SABMiller brand portfolio.
SABMiller plc is one of the world's largest brewers, with brewing interests or distribution agreements in over 60 countries across six continents. The SABMiller brand portfolio consists of international brands such as Pilsner Urquell, Miller Genuine Draft, Grolsch, Peroni Nastro Azzurro, as well as many other successful regional brands.
1 Feb. 2012