10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
US. Boston Beer Reports Fourth Quarter 2011 Results
Highlights of this release include:
Earnings per diluted share of $1.17 for the quarter and $3.73 year to date, excluding the favorable impact of $0.16 per diluted share from a state income tax settlement in the fourth quarter and the favorable impact of $0.92 per diluted share of the recall settlement received in the second quarter.
Depletions growth of 4% for the fourth quarter and 7% for the full year, with one less selling day in the fourth quarter and equal selling days for the full year.
Shipments growth of 19% for the 14 week fiscal fourth quarter as compared to the prior year fourth quarter that included only 13 weeks and shipment growth of 9% for the 53 week fiscal year compared to the prior fiscal year which included only 52 weeks.
On a calendar year basis our shipments growth and depletion growth were equivalent at approximately 7% for the full year.
Gross margin of 56% for the fourth quarter and 55% for the full year.
Advertising, promotional and selling expense increase of $5.0 million, or 14%, for the fourth quarter and $21.5 million, or 16% for the year, primarily due to planned increased investments behind our brands.
During the year, approximately 760,000 shares of Class A Common Stock were repurchased at a cost of approximately $62.8 million.
Estimated 2012 depletion growth of between 6% and 9% and full year 2012 earnings per diluted share of $3.80 to $4.20.
Jim Koch, Chairman and Founder of the Company, commented, "I am pleased that in 2011 The Boston Beer Company continued to lead the craft beer industry both in innovation and variety. We brewed and sold more than 50 distinct styles of Samuel Adams beers including Tasman Red, Griffin's Bow and Thirteenth Hour to name just three. Many of our new styles really push the boundaries of brewing. Looking to 2012, we continue to innovate and are excited about the introduction of our new spring seasonal, Samuel Adams Alpine Spring, an unfiltered lager that showcases Tettnang Noble Hops, as well as our Single Batch Series, a series of small batch limited-edition beers and other innovative beers like our new Whitewater IPA. These new beers have been well received by drinkers, retailers and wholesalers. While it is too early to judge repeat purchase, we believe they will help us start 2012 strong and our challenge will be maintaining this momentum. We continue to explore ways to improve our sales execution, our brand strength and our position within the craft category and remain positive about the future of craft beer and our potential for future growth. I am delighted that we have partnered with my friend Alan Newman to explore opportunities in craft beer beyond our Samuel Adams initiatives and I look forward to the innovations this will generate."
Commenting on the Freshest Beer Program, Mr. Koch continued, "We completed the first year of our Freshest Beer Program and we are pleased with the results so far. We believe we are delivering better, fresher Samuel Adams beer to our drinkers while lowering wholesaler inventories, reducing costs and improving efficiency throughout the supply chain. We added over 30 wholesalers to the program since early November 2011 and currently have over 55 wholesalers signed up and at various stages of inventory reduction. We achieved our target of 50% of our volume on our Freshest Beer Program by the end of 2011 and believe this could reach 75% by the end of 2012."
Martin Roper, the Company's President and CEO, stated; "Shipments in the fourth quarter were higher due to the extra shipping week in the fiscal quarter versus last year, and the earlier shipment of our Samuel Adams Spring Seasonal relative to last year, as we accomplished a conversion from our Winter Seasonal to the new Alpine Spring in early January in most of our markets. We continued to invest in our brands and will likely increase investments in advertising, promotional and selling expenses, commensurate with the many attractive opportunities available in the craft category as well as the increased competition that we see. During 2011, we sold commercially over fifty different beers, a significant increase over prior years. We expect this innovation to continue as we look to offer beers for a wide range of craft beer drinkers. We are investing in systems and capital equipment to enable us to manage this complexity effectively. We are prepared to forsake some earnings in the short term as we make appropriate investments in brand-building activities and capabilities to handle this increased beer complexity, in order to position us well for long term growth. We remain confident about the long term prospect for the craft category and our Samuel Adams brand."
Mr. Roper continued, "In 2012, we intend to complete our national distribution footprint for both our Twisted Tea and Angry Orchard brand families. Our Twisted Tea brand family was introduced in the early 2000's and in subsequent years, we focused our distribution efforts on markets where it received the highest level of drinker support. As this support grew over the last five years, we have been able to expand Twisted Tea distribution to new markets while still growing it in these core mature markets. In 2012, we will complete our national rollout with the addition of fifteen states and anticipate continued growth across all our markets as we close distribution gaps with key competitors. Our Angry Orchard hard cider was launched in select markets in the second half of 2011 and received positive wholesaler, retailer and drinker support. This support has encouraged us to rollout Angry Orchard nationally in 2012. The gross profits from these brands have helped us increase our investment in Samuel Adams and have built a stronger Boston Beer brand portfolio with wholesalers and retailers. We will continue to look for complementary opportunities to leverage our capabilities, provided that they do not distract us from our primary focus on our Samuel Adams brand."
Mr. Roper continued, "In the fourth quarter we formed a subsidiary called Alchemy & Science, headed by Alan Newman, who founded Magic Hat Brewing Company, to act as a craft brew incubator. The mission of Alchemy & Science, which is headquartered in Burlington, Vermont, is to find new opportunities in craft brewing. During the first quarter of 2012, Alchemy & Science purchased the assets of Angel City Brewing Company, a well-known Los Angeles-based craft brewer. The acquisition of Angel City Brewing Company is not expected to have a material impact on first quarter financial results and it is too early to estimate fully the impact of Alchemy & Science on our 2012 results."
4th Quarter 2011 Summary of Results
Depletions grew 4% for the quarter, primarily due to increases in Twisted Tea® and Samuel Adams® Seasonals, partially offset by declines in Samuel Adams Boston Lager®, Sam Adams Light® and Samuel Adams® Brewmaster's Collection.
Core shipment volume was approximately 671,000 barrels, a 19% increase over the prior year fiscal fourth quarter.
Fiscal fourth quarter and full year shipments were higher than calendar year depletions primarily due to the additional week in the fiscal calendar and a planned earlier launch of our Spring Seasonal which resulted in Spring Seasonal shipments at the end of 2011 being significantly higher than at the end of 2010.
The Company believes wholesaler inventory levels at December 31, 2011 were at appropriate levels. Excluding the impact of the inventory build for the planned earlier launch of the Company's Spring Seasonal, inventory at participating wholesalers as a result of the Freshest Beer Program was lower by an estimated 133,000 cases as of the end of the fourth quarter, reducing reported earnings per diluted share by approximately $0.05 for the year.
The fourth quarter gross margin decreased to 56% for 2011 from 57% for 2010. A change in our core product mix and increased inventory obsolescence and freight costs were partially offset by price increases and lower processing costs. The Company continues to focus on cost savings initiatives and efficiencies.
Advertising, promotional and selling expenses were $5.0 million higher than those incurred in the prior year primarily as a result of higher costs for additional sales personnel and increased investments in local marketing as well as increased costs of freight to wholesalers.
General and administrative expenses increased $1.5 million compared to the fourth quarter of 2010, due to increases in salary and benefit costs, and stock compensation expense.
The Company's effective tax rate for the fourth quarter of 2011 decreased to 30.2% from 35.5% in the fourth quarter of 2010 due to the favorable impact of a state income tax settlement in the fourth quarter of 2011 of $0.16 per diluted share.
Full Year 2011 Summary of Results
Depletions grew 7% in 2011 as compared to the prior year, primarily due to increases in Samuel Adams® Seasonals, Twisted Tea® and Samuel Adams Boston Lager®, partially offset by declines in Sam Adams Light® and Samuel Adams® Brewmaster's Collection.
Core shipment volume was approximately 2.5 million barrels, a 9% increase over fiscal year 2010.
Net income increased $15.9 million, or $1.29 per diluted share, to $66.1 million, or $4.81 per diluted share, compared to the prior year, due to the impact of the recall settlement of $0.92 per diluted share, increases in core shipment volume, revenue per barrel increases of 1.2% and the favorable impact of $0.16 per diluted share from the state income tax settlement, partially offset by increased advertising, promotional and selling expenses. Advertising, promotional and selling expenses were $21.5 million higher than those incurred in the prior year, primarily as a result of higher costs for additional sales personnel, increased investments in local marketing and advertising, as well as increased costs of freight to wholesalers.
General and administrative expenses increased by $4.4 million over the same period in 2010, due to increases in salary and benefit costs and consulting expenses, and also due to the fact that in the first quarter of 2010 there was a $0.9 million reversal of a 2009 expense for an option that did not vest.
Cash and cash equivalents as of December 31, 2011 totaled $49.5 million.
During the full year 2011, the Company repurchased approximately 760,000 shares of its Class A Common Stock at a cost of approximately $62.8 million and repurchased approximately an additional 24,000 shares during the period January 1, 2012 through February 17, 2012 at an approximate cost of $2.4 million. As of February 17, 2012, the Company had approximately $20.7 million remaining on the $275.0 million share buyback expenditure limit set by the Board of Directors.
Based on information in-hand, year-to-date depletions reported to the Company through February 10, 2012 were up approximately 8% to 9% from the same period in 2011 with the same number of selling days.
Fiscal 2012 Outlook
The Company's full year 2012 earnings per diluted share projection is between $3.80 and $4.20. The $4.00 midpoint of the 2012 earnings per diluted share projection represents a 7% increase from the comparable 2011 earnings per diluted share of $3.73, which excludes the favorable impact of $0.92 per diluted share from the recall settlement and the favorable impact of $0.16 per diluted share from the state income tax settlement. The 2012 projection includes estimated expenses attributable to Alchemy & Science but does not include any gross profit contribution from Alchemy & Science. The Company's actual 2012 earnings per share could vary significantly from the current projection. Underlying the Company's current projection are the following estimates and targets:
Depletions growth of 6 to 9% compared to full year 2011.
Targeted revenue per barrel increases of approximately 3% which will help offset significant barley cost pressures from the 2011 crop.
Continued focus on efficiencies at the Company's breweries.
Anticipated significant increases in the costs of ingredients and packaging for 2012, primarily due to barley cost pressures, which are estimated to add over $8.0 million in incremental barley costs.
Full-year 2012 gross margins expected to be between 53% and 55% due to anticipated price increases not fully covering cost pressures and some product mix changes.
Increased investment in advertising, promotional and selling expenses of between $8 million and $12 million for the full year 2012, not including any increases in freight costs for the shipment of beer products to the Company's wholesalers.
Startup costs of $3 million to $5 million for new brands developed by Alchemy & Science of which $2 million to $3 million are included in our full year estimated increases in advertising, promotional and selling expenses.
Full-year effective tax rate of approximately 38%.
Full-year spending on capital investments of between $40 million and $60 million, most of which relates to continued investments in the Company's breweries and additional keg purchases in support of growth, the Freshest Beer Program and increased complexity.
About the Company
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager®, and it helped catalyze what became known as the American craft beer revolution.
Today, the Company brews over 50 styles of beer. The Company uses the traditional four vessel brewing process and often takes extra steps like dry-hopping and a secondary fermentation known as krausening. It passionately pursues the development of new styles and the perfection of its classic beers by constantly searching for the world's finest ingredients. While resurrecting traditional brewing methods, the Company has earned a reputation as a pioneer in another revolution, the "extreme beer" movement, where it seeks to challenge drinkers' perceptions of what beer can be. The Boston Beer Company strives to elevate the image of American craft beer by entering festivals and competitions the world over, and in the past five years it has won more awards in international beer competitions than any other brewery in the world. The Company remains independent, and brewing quality beer remains its single focus. While the Company is the country's largest-selling craft beer, it accounts for only approximately one percent of the U.S. beer market. For more information, please visit www.samueladams.com.
Statements made in this press release that state the Company's or management's intentions, hopes, beliefs, expectations or predictions of the future are forward-looking statements. It is important to note that the Company's actual results could differ materially from those projected in such forward-looking statements. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained from time to time in the Company's SEC filings, including, but not limited to, the Company's report on Form 10-K for the years ended December 31, 2011 and December 25, 2010. Copies of these documents may be found on the Company's website, www.bostonbeer.com, or obtained by contacting the Company or the SEC.
THE BOSTON BEER COMPANY, INC.
Consolidated Statements of Income:
(in thousands, except per share data) (unaudited)
Three Months Ended Year Ended
Dec. 31, Dec. 25, Dec. 31, Dec. 25,
2011 2010 2011 2010
(14 weeks) (13 weeks) (53 weeks) (52 weeks)
Barrels sold 673 567 2,484 2,272
Revenue $ 153,857 $ 126,285 $ 558,282 $ 505,870
Less excise taxes 11,803 10,547 45,282 42,072
Net revenue 142,054 115,738 513,000 463,798
Cost of goods sold 61,965 49,368 228,433 207,471
Gross profit 80,089 66,370 284,567 256,327
Advertising, promotional and selling expenses 41,897 36,897 157,261 135,737
General and administrative expenses 11,796 10,297 43,485 39,112
Impairment of long-lived assets 666 300 666 300
Settlement proceeds - - (20,500) -
Total operating expenses 54,359 47,494 180,912 175,149
Operating income 25,730 18,876 103,655 81,178
Other (expense) income, net:
Interest income 19 38 54 79
Other (expense) income, net (253) (47) (209) (149)
Total other (expense) income, net (234) (9) (155) (70)
Income before income tax provision 25,496 18,867 103,500 81,108
Provision for income taxes 7,711 6,701 37,441 30,966
Net income $ 17,785 $ 12,166 $ 66,059 $ 50,142
Net income per common share - basic $ 1.41 $ 0.92 $ 5.08 $ 3.67
Net income per common share - diluted $ 1.33 $ 0.87 $ 4.81 $ 3.52
Weighted-average number of common shares - basic 12,648 13,256 13,012 13,660
Weighted-average number of common shares - diluted 13,390 13,951 13,741 14,228
THE BOSTON BEER COMPANY, INC.
Consolidated Balance Sheets:
(in thousands, except share data)
Dec. 31, Dec. 25,
Cash and cash equivalents $ 49,450 $ 48,969
Accounts receivable, net of allowance for doubtful accounts of $66 and
$121 as of December 31, 2011 and December 25, 2010, respectively 23,233 20,017
Inventories 34,072 26,614
Prepaid expenses and other assets 14,605 12,756
Deferred income taxes 4,363 3,648
Total current assets 125,723 112,004
Property, plant and equipment, net 143,586 142,889
Other assets 1,802 2,260
Goodwill 1,377 1,377
Total assets $ 272,488 $ 258,530
Liabilities and Stockholders' Equity
Accounts payable $ 18,806 $ 19,423
Accrued expenses and other current liabilities 48,243 52,776
Total current liabilities 67,049 72,199
Deferred income taxes 17,349 17,087
Other liabilities 3,345 3,656
Total liabilities 87,743 92,942
Commitments and Contingencies
Class A Common Stock, $.01 par value; 22,700,000 shares authorized;
8,714,931 and 9,288,015 issued and outstanding as of December 31, 2011
and December 25, 2010, respectively 87 93
Class B Common Stock, $.01 par value; 4,200,000 shares authorized;
4,107,355 issued and outstanding 41 41
Additional paid-in capital 138,336 122,016
Accumulated other comprehensive loss, net of tax (838) (438)
Retained earnings 47,119 43,876
Total stockholders' equity 184,745 165,588
Total liabilities and stockholders' equity $ 272,488 $ 258,530
THE BOSTON BEER COMPANY, INC.
Consolidated Statements of Cash Flows:
Dec. 31, Dec. 25,
(53 weeks) (52 weeks)
Cash flows provided by operating activities:
Net income $ 66,059 $ 50,142
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization 18,792 17,427
Impairment of long-lived assets 666 300
Loss on disposal of property, plant and equipment 118 64
Bad debt recovery (55) (15)
Stock-based compensation expense 6,178 3,124
Excess tax benefit from stock-based compensation arrangements (5,346) (3,014)
Deferred income taxes (453) 4,425
Changes in operating assets and liabilities:
Accounts receivable (3,161) (2,146)
Inventories (7,458) (1,056)
Prepaid expenses and other assets (2,146) (3,950)
Accounts payable (617) (5,832)
Accrued expenses and other current liabilities 894 7,340
Other liabilities (711) 1,021
Net cash provided by operating activities 72,760 67,830
Cash flows used in investing activities:
Purchases of property, plant and equipment (19,599) (13,608)
Proceeds from disposal of property, plant and equipment - 20
Net cash used in investing activities (19,599) (13,588)
Cash flows used in financing activities:
Repurchase of Class A Common Stock (62,824) (67,981)
Proceeds from exercise of stock options 4,107 3,661
Excess tax benefit from stock-based compensation arrangements 5,346 3,014
Net proceeds from sale of investment shares 691 552
Net cash used in financing activities (52,680) (60,754)
Change in cash and cash equivalents 481 (6,512)
Cash and cash equivalents at beginning of year 48,969 55,481
Cash and cash equivalents at end of year $ 49,450 $ 48,969
Supplemental disclosure of cash flow information:
Income taxes paid $ 40,556 $ 24,769
23 Feb. 2012