10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Mexico’s Femsa to spend on acquisitions in 2012
* Co also plans to invest $1.1 bln in capex in 2012
Mexican retailer and beverage company Femsa expects to spend its cash on expanding its convenience store chain and its bottling unit, Coca-Cola Femsa, its chief financial officer said on Tuesday.
The company, which has more than $600 million in cash on hand, also expects to spend about $1.1 billion in capital investments this year, Javier Astaburuaga told analysts on a call on Tuesday.
"We recognize that 600 million dollars excess cash... is a lot of money," he said, adding that the company expects to spend that money this year. "I cannot really be more specific...at the time being, but we feel very confident we will find uses for that cash during 2012."
Femsa, which also holds a 20 percent stake in Heineken after selling its beer division to the Dutch brewer in 2010, sees some opportunities in small-format retail, Astaburuaga said, without giving more details.
The company already runs the rapidly-growing Oxxo chain of convenience stores in Mexico and Colombia as well as a bottling joint venture with The Coca-Cola Co called Coca-Cola Femsa.
Femsa's $1.1-billion capital budget consists of about $700 million for acquisitions and expansion at Coke Femsa , the world's largest Coke bottler, and about $350 million mostly dedicated to expanding its Oxxo convenience stores, he said.
Femsa opened more than 1,000 Oxxo stores last year to end the year with 9,561 stores.
Coke Femsa said earlier this month it is considering buying a Coke bottler in the Philippines.
On a separate call with analysts, Coke Femsa's Chief Financial Officer Hector Trevino declined to comment on the likelihood of that deal going ahead and said the company will begin due diligence in earnest in the region after Easter.
It would be the first step outside of Latin America for Coke Femsa.
Femsa shares were up 1.8 percent at 97.42 pesos while Coke Femsa shares were down 0.6 percent at 129.16 pesos.
29 Feb. 2012