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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Molson Coors unveils iced-tea-flavored Coors Light

Good news, refreshment seekers: The days of having to pour iced tea into your Coors Light are over.

Molson Coors Brewing Company (TAP) unveiled a new, iced-tea-flavored version of Coors Light on Tuesday in a presentation to analysts.

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"This beer is a twist on refreshment, the organizing idea that is at the heart of Coors Light," Molson Coors CEO Peter Swinburn said.

"Coors Light is the world's most refreshing beer," he said. "Iced tea is the world's most refreshing non-alcoholic drink."

The product will launch in Canada in April, where the company plans on putting "significant investment" behind it. Molson Coors spokesman Colin Wheeler said the company will evaluate how the beverage performs in Canada before deciding whether to bring it to the U.S.

Swinburn told analysts that the company also hoped to expand the reach of its niche beer brands, including Batch 19 and Blue Moon, and make further inroads into emerging markets like China and India.

Molson Coors shares slipped 3% Tuesday to close at $42.04

7 Mar. 2012

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