10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
$52 million investment – Molson Coors inaugurates new can line at Montreal brewery
The Montreal brewer invested $52 million to equip the Montreal brewery with expanded can production capacity. More specifically, this investment provided for the addition of a 355 ml and 473 ml can line, 250 ml can production capability, as well as modernization of two bottling and kegging lines. The largest investment by Molson Coors in its Canadian breweries in 2011, it was also the largest at the company's Montreal brewery in over 25 years.
"This major investment in the modernization of our brewery, the pride of Montreal for the past 225 years, speaks to our commitment to the future of Molson Coors in Quebec , but more importantly to our willingness to consistently raise our standards and ensure that our Montreal facility remains a model of innovation," stated Dave Perkins , President and Chief Executive Officer, Molson Coors Canada .
These enhancements will enable Molson Coors to repatriate can production volume destined for the Quebec market, while ensuring the competitiveness of company facilities in Montreal . The additional can production capacity will also allow for the production, exclusively in Montreal , of the new Coors Light Iced T, due to launch across Canada in April.
Additionally, the setup of the new can line will make it possible to more rapidly achieve ambitious water and energy reduction targets set by Molson Coors, which has made responsible resource use a company priority. Indeed, the can line alone will enable Molson Coors to save 8.4 million litres of water in the coming year, the equivalent of sixteen Olympic-sized pools of water.
"We are understandably delighted with this announcement as the new leading edge equipment will enable Molson Coors' Montreal brewery to remain competitive. By increasing the productivity of its brewery, the company contributes to the growth of our economy," underscored Minister Hamad.
About Molson Coors Brewing Company
Molson Coors is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. The company brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across the Americas, Europe and Asia. It operates in Canada through Molson Coors Canada , in the United Sates through Miller Coors, and in the United Kingdom and Ireland through Molson Coors (UK & Ireland ). Molson Coors is listed on the Dow Jones Sustainability Index for North America. For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's website at www.molsoncoors.com.
21 Mar. 2012