The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Gambrinus Started The Widest Consumer Program In The History Of Czech Beer Culture
Czech "beerers" can be now proud of the widest consumer program in Czech Republic. Once again, this confirms that beer is still considered to be a very popular, national drink in Czech Republic, and rightly so. "Czech 'beerers' like to gamble and bet, they drink beer together, they like fun experiences and good stories. These attributes are the building blocks of our program," Jan Dole?el, Gambrinus brand Senior Manager, said.
The program is unique for many reasons. "There are nearly 350 million codes on the market designed to get points for the program. Our projection shows that we will be giving away nearly 20,000 gifts by the end of the year. The foundation of our program is to reward consumers for consuming what they like, and for doing what they usually do," Dole?el added.
The new program will work based on a simple principle: "beerers" will find a special code under every bottle or can cap of Gambrinus beer. After registration of an account and entering these codes at www.gambrinusteam.cz, these codes will be entered into a system that will transform them into points. The users will be able to exchange these points for presents and valuable prizes anytime they wish. "Besides beer, an Xbox Kinect, or perhaps a soccer jersey for themselves, 'beerers' will have a choice to surprise their friends with a gift of their favorite beer, visit the brewery together, or even go on a trip abroad," Dole?el explained.
The program is non-traditional not only in the attractiveness of these rewards but also in the way it works. The program is unique for its ability to target individuals, and to interconnect whole groups of friends as well, which can reach at and enjoy the most attractive prizes of the whole program. Shared experiences are the most typical characteristics of Czech beer culture and the way Czechs enjoy their beer.
To use the reward program, you just have to register by filling out a brief form at www.gambrinusteam.cz. You can start enjoying the advantages of the program right away. Systems permit registration of those who are 18 years of age and older. The information entered is used in accordance with Personal Data Protection law.
28 Mar. 2012