Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Romanian beer market stabilized in 2011
Beer sales are expected to register a similar level in 2012 also, said Constantin Bratu, general director of the Brewers of Romania Association, stressing that it all depends of the consumers’ purchasing power. “The record level reported in 2008 (e.n. 20.2 million hl) is not something that will see again anytime soon, but we can hope that 2012 will be in line with last year’s figures,” he added.
The consumer’s preferences as regards beer packaging registered small fluctuations last year: PET – 51.3 percent (up 2 percent y-o-y), bottle – 30.2 percent (down 1.5 percent y-o-y), can 14.8 percent (down 1.2 percent y-o-y) and drought 3.7 percent (up 0.7 percent y-o-y). Imports inched up to 0.27 million hl last year.
The members of the Brewers of Romania Association are Bergenbier, Heineken Romania, Romaqua Group, United Romanian Breweries, Ursus Breweries and starting last year Clinica de Bere, a micro-brewery from Timisoara, has joined the association. Brewers of Romania also includes Soufflet Malt Romania and the Association of Hops Producers from Romania.
The members’ contribution to the state budget through various taxes amounted to EUR 272 million in 2011, up by EUR 2 million compared with 20109, according to data from the association.
28 Mar. 2012