10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Pentair S?dmo presents advanced valve technology and process solutions at the ACHEMA
DSV Complete Double Seat Valves
After a very successful roll-out of the standard variants of the DSV Complete valve range, Pentair S?dmo now offers further executions and nominal widths. Additional executions include shuttle, tank outlet and ring main valves, a sterilizable execution, as well as a cost-efficient variant for the application in CIP areas. The valve range is complemented by a mix proof valve that – with minimized space demand – fulfils the requirements of the U.S. Pasteurized Milk Ordinance (PMO).
SVP Select Single Seat Valves
SVP Select Valves are ideal for use in aseptic and hygienic processes of dairy, food, beverage and pharmaceutical industries. The reliable and versatile line offers a wide range of sizes and executions. Its modular design allows for common seal dimensions and actuators for the various sizes. Further benefits of this proven valve series are highest resistance to high temperatures and aggressive chemicals, quick and easy maintenance, excellent cleanability and a drainable design. With P? and PEEK Pentair S?dmo provides special sealing materials for the use in aseptic valves.
Pentair S?dmo’s IntelliTop 2.0 control unit combines triggering and monitoring of process valves into one unit. The decentralized control heads located on the process valves allow for reduced hose and cable lengths, which simplifies system design and reduces installation work. The IntelliTop 2.0 thus combines intelligence, flexibility, operator-friendliness, cost efficiency and process reliability.
Process Solutions for the Pharma Industries
Pentair S?dmo offers planning, delivery, assembly and commissioning of turnkey process systems according to cGMP and the FDA that always meet current provisions and requirements. A wide range of product and process applications will be presented at this year’s Achema.
Using either Cleaning in Place (CIP), Sterilization in Place (SIP) or Drying in Place (DIP) technology, Pentair S?dmo’s compact systems meet your requirements. Based on many years of experience, Pentair S?dmo is dedicated to providing customers with the right technology for each application.
You can find more information on the company and its products at www.suedmo.de
19 Jun. 2012