The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
N?rnbergMesse: Bahne Beckmann is the new Director of Guest Events
- Learnt the events business at major congress hotels
- Guest Events are an important part of N?rnbergMesse's portfolio
What the customer wants
The most important guest event customers include Spielwarenmesse eG with the Spielwarenmesse International Toy Fair N?rnberg; AFAG with the events Consumenta, iENA, Freizeit and HOGA; Mesago with SPS IPC Drives and PCIM; the Gesellschaft f?r Handwerksmessen (GHM) with IFH/Intherm as well as numerous congress organisers. "For these events, N?rnbergMesse takes on the role of a lessor and qualified service provider for the organisers, who are of course, customers and guests", says Jan Gerrit Ebener, Member of the Management Board. "Bahne Beckmann is familiar with this and I am certain that with him we will continue to be excellently prepared to meet the interests of the customers".
After numerous positions in hotels belonging to prestigious chains, Bahne Beckmann, a Hotel Management and Catering graduate, was most recently employed as Director of Convention Sales at the Sheraton Frankfurt Airport Hotel & Conference Center. The hotel is one of the largest congress hotels in Europe. "I'm looking forward to bringing new event-business experience to a major international exhibition business like N?rnbergMesse", says Beckmann.
From north to south
Bahne Beckmann was born in Frankfurt, something which is not obvious when you take his first name into consideration. For Beckmann, home is in the far north of Germany, near Flensburg, where his family originally comes from. Beckmann has only recently got an idea of Nuremberg's size and economic significance – and he is impressed.
Beckmann is also impressed with the scale and architecture of the Exhibition and Congress Centre Nuremberg. "From my office I can see right into the new central entrance and congress area. That means I get to experience the events that take place there virtually first hand. I am very much looking forward to experiencing the events that will soon be part of my area of responsibility".
About the N?rnbergMesse Group
N?rnbergMesse is one of the 20 largest exhibition companies in the world and among the Top Ten in Europe. The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored pavilions at the N?rnberg location and worldwide. Every year, around 30,000 exhibitors (international share: 37 %) and up to 1.4 million visitors (international share of trade visitors: 21 %) participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil and Italy. The group also has a network of 46 representatives operating in 97 countries.
23 Aug. 2012