The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
drinktec 2013: Labels and packaging ideas for creative applications
Packaging is nothing without a label, and of course labels are no good on their own. The art lies in getting the right combination. In September 2013, in the exhibition halls at the Messe Mьnchen exhibition center, drinktec will be presenting the entire spectrum of innovative and sustainable solutions: packaging plus packaging technology, labels and labeling technology.
The consumer expects an ever greater diversity of products to choose from. So flexibility is the watchword for manufacturers, both in terms of the liquid content as well as the packaging it is presented in. For marketing experts and designers, too, the challenge is to keep coming up with an ever more distinctive, high-quality visual image for the product. Nowadays, looks count a lot in the purchasing behavior of end consumers. A tour of drinktec 2013, and a visit to the section called "World of Labels" (Hall A2), will reward creatives from the marketing departments of beverage and liquid food manufacturers with valuable new ideas and input.
Self-adhesive labels – high-value and attractive
According to a market survey by the labeling association Finat, self-adhesive labels are now accounting for a good 55 percent of all labels used. One reason for this is the wide field of applications for them, and it is this, combined with the diversity of finishes they offer (e.g. embossed, varnished or laminated), that makes them an excellent choice for high-quality labels. High-gloss label paper with a lively, metallic surface effect, for example, is sure to get noticed. Then thereґs the "no-label look", where the content is printed directly onto the pack. Reel products in label supply systems permit continuous automation and, thanks to automated delivery, change-over times on the labeling machines are shorter, because no new handling parts are needed for the different label forms. Furthermore the machines donґt get soiled with adhesive residues. In the premium segment of wine, sparkling wine and beer, the no-label look is always an eye-catcher; in product marketing in particular the transparent labels open up new design possibilities, and the users are happy, too, as the labels are resistant to damp and wear.
Sleeves – perfectly packaged, right on trend
In labeling technology for PET containers, the trend is clearly towards wrap-around plastic foil and sleeve labels. Sleeve labels work on virtually everything. Even container shapes that were previously considered impossible to label are no longer a problem for modern shrink sleeves. Exhibitors at drinktec 2013 will be presenting the latest finishing techniques and improved foils: shrink sleeves, roll-on, shrink-on and stretch sleeves. The foils are ever stretchier, modern stretch sleeves have twice the stretch capacity as before, and less material is needed to manufacture them. So thereґs no longer any need for a shrink tunnel. That saves energy and space. For Markus Mьller, Product Manager Labeling Technology, at Heuft Systemtechnik GmbH, drinktec is a very important event: Traditionally drinktec has been a key platform for us, a place where we present the latest developments and innovations in sustainable inline quality control of beverages and their packaging and for improved efficiency in entire filling lines. And we show this live and in operation! That is also increasingly the case for labeling machines, too."
Intelligent labels – experts expect more and more applications
Identification systems should be efficient, low on maintenance, cost-effective and yet of the highest technological level. Often laser and thermo-inkjet-based systems are used, and these are improving all the time, for example with the addition of track&trace features for continuous monitoring and documentation of the products. RFID (radio-frequency identification), despite its still high cost, offers great potential in stocktaking, traceability and brand and product protection. At drinktec 2013 visitors will be able to see the latest applications, for example, linking to sensors to monitor the cold chain. RFID tags are now suitable for almost all types of surface.
Adhesives – the secret lies in the combination
When using adhesives, the emphasis is on getting the right concept for each individual application, depending on container type, label material and sector. And the secret of success lies in getting the right combination. In the halls at drinktec 2013 in Munich, exhibitors will be showing ways of coordinating all of these factors to produce the desired result. In the field of synthetic adhesives, in particular, all kinds of new developments are happening.
Modular-design labeling machines – flexibility is the magic word
Batch changes at the press of a button, easy switch-overs for filling different products, bottle formats and materials with few modification parts – in a word, flexibility is whatґs wanted. A modular design enables various labeling units to be run on a single machine – for cold-melt, hot-melt or adhesive labeling. This facilitates the job of switching between different adhesion techniques and it makes it easier to combine different types of label. At drinktec 2009 already visitors were able to take a look at the state of the art in modular-designed machinery. Now, at drinktec 2013 the latest advances in this technology are being presented, it is a chance to see the future of labeling. These modular machines deliver maximum flexibility, are space-saving, can cope with many different requirements, and as such are suitable for multiple applications. In particular when lines are changed often, these machines boost cost-efficiency tremendously, thanks to plug & label units. Markus Mьller, Heuft Systemtechnik, explains: "The ever increasing diversity in beverages packaging and packaging styles is demanding compact, flexible solutions that are highly automated, high-precision solutions for applying different types of label and for rapid change-overs that save on personnel and material costs. There is a trend towards camera-based, servo-controlled processes for millimeter-precise fine alignment of bottles before label application and integrated inspection modules to check quality even while the containers are still in the machine. Visitors to drinktec 2013 can look forward to a chance to review innovative technologies not just in these areas."
Direct printing – A question of time?
For some time now the sector has been debating whether printing the labels "inline", i.e. in the labeling machine, is possible and in particular whether it would be economic. Because then all fillers would be able to reduce their stocks and produce their labels themselves, as required. As yet there are no truly economic solutions for large batches. Will this be changing soon? Thatґs one of the exciting questions to which drinktec 2013 will be providing an answer.
30 Aug. 2012