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Beer Business (Pivnoe Delo) #3-2012

Beer market in Russia 2012 

Year 2012 saw on-going slow reduction of beer market. However, producers significantly increased their revenues by higher selling prices. By the year end one can expect further beer market reduction by about 5% resulting from prohibition to sell beer in kiosks. Advertisement ban can drive market share growth of regional producers at the expense of large federal companies. At the same time the introduction of the limitations will promote price competition and fiercer “shelf fights” in network retail.

  • Market in the first half-year
  • Second half-year forecast
  • Consequences of prohibition to sell beer in kiosks
  • Consequences of prohibition to advertise beer
  • Beer producers
  • Carlsberg Group
  • Company #2
  • AB InBev
  • Heineken
  • Other producers

Ukraine Beer Market 2012 

Despite rather favorable conditions, Ukrainian beer market has not changed its volume in liters. However, the market by value is going on growing dynamically due to increasing producers' sale price. Ever deeper market stratification into the premium and economy segments is taking place against the background of retail beer price increasing. This tendency was of benefit to two new alliances, formed with participation of international companies which raise their market share at the expense of major producers. Their expansion as well as the reaction of the market leaders to slower rates of sales led to launching of in many new brands with growing market weight.

  • Structure and dynamics of trade balance
  • Market segmentation
  • Companies' positions
  • AB InBev
  • Carlsberg Group
  • Obolon
  • Efes and SABMiller alliance
  • PPB and Oasis CIS alliance

Kazakhstan beer market 2012 

  • Sector development
  • Beer market development
  • Beer producers in Kazakhstan
  • Efes Kazakhstan
  • Carlsberg Kazakhstan
  • National producers
  • Beer importers

8 Oct. 2012

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