10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Brewing Commences at New K450bn Zambian Breweries Plc’s Ndola
With the coming online of the new brewery, which is designed for an annual production capacity of 1 million hectolitres, Zambian Breweries Plc is confident that it will be able to produce sufficient beverage quantities to meet the high demand from its customers. The company has indicated that its current production capacity is insufficient to adequately serve all its’ customers across the country.
Managing Director Mr. Anele Malumo said in Lusaka today that, for the past 12 months, both the Lusaka and old Ndola Brewery have been operating at full capacity with Lusaka running at 30% above its nominal design capacity through non-stop production, which continues on weekends and public holidays. In recent weeks, however, the beer filter at the Ndola brewery developed a major technical fault due to the advanced age of the equipment and beer production had to be suspended for more than 7 days. Although significant progress has been made to resolve the issue, the resultant decrease in total company production has created a backlog in beer supply. As a consequence, the company has now had to rationally allocate supplies to all parts of the country in order to ensure that no areas are particularly disadvantaged from a supply perspective.
“We are doing everything possible to ensure that we expeditiously achieve a smooth supply of the nation’s favourite alcoholic beverages to all our customers,” Mr. Malumo said.
And giving an update on the progress at the new Ndola Brewery, Technical Director, Mr. Franz Schepping, stated that the company has been running “commissioning tests” on the equipment at the new brewery over the past two weeks and everything is on course for the commencement of brewing of the first beer on Monday the 19th of November. He said the process will take approximately three weeks before the beer from the new Ndola Brewery is ready for sale to consumers.
“We will commence production at a low rate and gradually increase over the coming weeks to a rate of 10,000 hectolitres a week (approximately 400,000 hectolitres per annum) by the end of the year when the company will stop production in the old Ndola Brewery,” Schepping added.
Full production capacity in the new Ndola Brewery will be attained by April 2013 after the commissioning of a new packaging line whose installation will start in January 2013.
15 Nov. 2012