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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


Carlsberg Group became 100% owner of Baltika Breweries

On November 28 the procedure of compulsory redemption of shares of Baltika Breweries has been completed after which the Carlsberg Group owns 100% of Baltika Breweries.
The process of purchase of Baltika shares was started on May 31, 2012, when the company received an offer regarding voluntary purchase of registered ordinary shares, that was made by Baltic Beverages Holding Aktiebolag, Carlsberg subsidiary. Proposed price was RUR 1550 per share. As a result of acceptance of voluntary offer by shareholders, the share of Carlsberg in Baltika Breweries capital has increased to 96.88%. After that Carlsberg Group has notified Baltika about the beginning of compulsory redemption of the remaining securities.
Baltika Breweries is one of the largest manufacturers of consumer goods in Russia, and since 1996 it has been №1 in Russian beer market. Baltika owns 10 breweries in Russia, a diversified brands’ portfolio. Baltika is a significant part of the Carlsberg Group, and it’s Eastern Europe region, which also includes Azerbaijan, Belarus, Kazakhstan, Ukraine and Uzbekistan. Baltika Breweries is a leading exporter of Russian beer. Its production is represented in more than 75 countries, accounting for 70 per cent of all Russian beer exports. The Baltika brand is the largest in Europe in terms of sales (Euromonitor).

29 Nov. 2012



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