10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Information on all aspects of process hygiene at drinktec 2013
The microbiological and hygienic demands on the production of beverages and liquid foods are very high. Sensitive products need to stay in prime condition for a long time and meet rigorous standards of quality and sustainability. In future these standards are expected to rise still further, against a background of continued sparing use of natural and human resources. Just how these differing demands are to be met will be shown at drinktec, the Worldґs Leading Trade Fair for the Beverage and Liquid Food Industry, which takes place from September 16 to 20, 2013, in the exhibition halls in Munich.
Richard Clemens, Managing Director of the conceptual sponsor of drinktec, the Food and Packaging Machinery Manufacturers Association (Fachverband Nahrungsmittelmaschinen und Verpackungsmaschinen), affiliated in the VDMA (Germanyґs engineering federation), sums it up: "Designing and building machinery and plant in line with the requirements of hygienic design is an absolute must in our sector." There are clear requirements for the implementation of hygienic design. These include an engineering design that is as simple as possible, access to all surfaces, no unnecessary surfaces, no hidden 'dead' spaces or roughness, and all liquids should be able to run off freely. Of continued importance is the use of materials that have outstanding process and cleaning characteristics as regards surface structure and temperature and chemicals resistance – from the smallest seal through to the largest tank.
According to Richard Clemens, hygienically designed technology optimized for production processes offers more than just microbiological safety: "Product safety, i.e. protection of the consumer, is of course the main focus. But the hygienic design of process, filling and packaging systems also offers benefits in terms of efficiency: easy-to-clean surfaces and components will save on water, cleaning agents and energy. The total time spent on cleaning is shorter. And that means longer production times and increased efficiency of the systems technology."
The importance of ongoing hygiene monitoring
The importance of ongoing cleaning in beverage and food production cannot be underestimated, because without this, standards will slip. Targeted hygiene monitoring helps maintain the microbiological status that is being aimed at. As well as product analysis, swabs and samples are taken which are then cultivated on selective micro culture media and analyzed. The current status of production is thereby made transparent. If the monitoring takes place on a defined schedule as regards sample time and place, then the hygiene status of production can be effectively controlled through preventive cleaning and disinfecting processes.
Broadly when it comes to cleaning, organic dirt is removed by alkaline and mineral-acid cleaning agents. Specific cleaning qualities can be achieved with the use of further additives. Enzymes continue to be of interest, and the applications for these will be discussed in the forums program at drinktec on September 18, in Hall A2. For the disinfection of surfaces and media, the beverage and food industry can also call on tried-and-trusted products that are based on chlorine, ozone, UV light, aldehydes, peracids, haloacetic acids, alcohol and ammonium compounds.
Interesting new fields of application opened up by ECA disinfection
In recent years much there has been much talk about the use of electrochemically activated (ECA) water in disinfection. In this process, membrane-cell electrolysis is used to produce a disinfecting chlorine compound from a watery salt solution. The use of ECA water has been investigated thoroughly, and interesting new fields of application can be found for processes in beverage and food production, as explained by Robert Gьnther, Branch Manager Food & Beverage / Drinking Water from the drinktec exhibitor ProMaqua: "Our electrolysis process means we can produce ECA water effectively on site, water that has a particularly low concentration of chloride. In practice the minimal chloride concentration of our ECA water means a minimization of the corrosion risk. Pipes, machine and system components are not attacked. With CIP (cleaning-in-place) applications, this also reduces the time input and energy consumption. When filling microbiologically sensitive beverages such as apple spritzer, and continuously spraying with ECA water, we can lengthen production times and minimize the use of conservation agents."
People as a source of contamination
The final factor of course is the human component. For people are still one of the main sources of contamination in food and beverage production. As a result personal hygiene is given high priority in hygiene management. Hand washing and disinfection, cleaning and disinfecting shoes, working clothing and aprons, and tools, are just some aspects to be taken care of here. Visitors to drinktec 2013 can find out direct from many leading manufacturers just how best to tackle this issue. The spectrum of solutions ranges from small hand-washing stations with washbasin, dispensers and hand soap to hygiene sluices in which a large number of operatives can carry out the necessary hygiene measures in a short space of time. A range of companies can supply the correspondingly cleaned clothing. In short: process hygiene has many facets. Itґs good to know that drinktec 2013 will cover them all in full.
drinktec is the "World’s Leading Trade Fair for the Beverage and Liquid Food Industry". It is the most important trade fair for the sector. Manufacturers and suppliers from all over the world – global companies and SMEs alike – meet up here with all sizes of producers and retailers of beverages and liquid food products. Within the sector drinktec is regarded as the number one platform for launching new products on the world market. At this event manufacturers present the latest technology for processing, filling, packaging and marketing all kinds of beverages and liquid food – raw materials and logistics solutions included. The themes of beverages marketing and packaging design round off the portfolio.
drinktec 2013, which takes place at the Messe Mьnchen exhibition center in Munich, from September 16 to 20, 2013, is expected to attract around 1,500 exhibitors from over 70 countries and approximately 60,000 visitors from more than 170 countries.
29 Nov. 2012