Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Carlsberg Ukraine projects 8% decline in beer sales in 2012
However, sales in monetary terms may be 3% up in 2012 mainly due to an increase in prices of beer, Carlsberg Ukraine CEO Peter Chernyshov told reporters in Kyiv on Friday, Dec.14.
Carlsberg Ukraine in 2011 sold 79.58 million decaliters of beer.
In addition, Chernyshov said that, beer sales of Carlsberg Ukraine in volume terms dropped by 8% January through September 2012 year-over-year, to 63.42 million decaliters, while sales in monetary terms increased by 2.1%, to Hr 2.86 billion.
"We see that our sales dropped by 8% in nine months year-over-year, while our net sales in hryvnias were 2% up due to an increase in prices," he said.
18 Dec. 2012