10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
US. Buffalo Developer seeks Erie Freight House remnants for brewery project
Ketry has been in negotiations with developer Samuel J. Savarino over a possible deal in which the nearly 150-year-old Erie Freight House would be torn down, with the timbers and other material from the building saved and used in the construction of a new building, likely on Ganson Street, on the other side of the Buffalo River.
“It’s a little premature,” Ketry said Wednesday after an event to promote tourism by marketing the downtown area as a Buffalo Brewery District – one or two of which could be located in the Erie Freight House. “There’s a lot of negotiations going on.”
Savarino Cos. and FFZ Holdings plan to knock down the crumbling Erie Freight House building along the Buffalo River and replace it with a $15 million project centered on a new five-story building with 48 riverfront apartments.
Savarino said he would like to be able to reach a deal that would allow Ketry and his partners to use the material from the Erie Freight House building as part of a new project. The two sides, however, have not been able to reach an agreement on the cost.
“Our goal is to try to save that property,” Ketry said. “The potential is to take it apart and put it back together.”
If a deal is reached, Savarino would end up paying Ketry and his partners, which include Jon M. Williams, chief executive of the OSC Group, a Buffalo construction and demolition firm, to tear down the building and allow them to use any of the materials in the construction of their new building. The two sides are about $200,000 apart, Savarino said. “The idea was to save whatever could be saved,” he said. “There’s scrap value and value in saving some of the timbers.”
Savarino’s proposal to demolish the Erie Freight House has raised the ire of preservationists, who say the metal-clad building, which dates to the 1860s, is the last surviving example of the type of freight house that played a key role in the city’s development as a hub for waterborne commerce.
Savarino has countered that the building, which incurred a partial roof collapse, has deteriorated too much to be worth saving and has lost much of its historic character through a series of alterations over the years.
Ketry declined to say where the Erie Freight House Event Center and Breweries would be built, other than to say it would be less than a quarter-mile from the freight house’s current location on Ohio Street.
Preliminary plans envision as many as two breweries on the site, which also would feature summer riverfront concerts, a kayak club and winter pond hockey leagues.
Doug Swift, a developer, preservationist and past president of the Roycroft Campus Corp., also has been working on the project with Ketry.
Savarino said he has not applied for a permit to demolish the building, although he has agreed to some modifications to his original plan to meet concerns of groups such as Buffalo Niagara Riverkeeper. As part of those changes, Savarino said he agreed to move the building 25 feet back from the Buffalo River.
21 Dec. 2012