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US. New Belgium names Asheville brewery manager

New Belgium Brewing Co. has named Jay Richardson, director of production and information technology at its Fort Collins brewery, general manger of its planned brewing facility in Asheville, N.C.

A nine-year veteran with the brewery, Richardson is excited to take the helm of New Belgium’s second brewery.

“I look forward to working more closely with the team that has done so much to make this expansion a reality,” Richardson said in a written release. “My family and I are truly excited to become active members of the Asheville community.”

Richardson will take the new position in 2013, but continue to work in Fort Collins, and move with his family prior to the brewery’s 2015 opening.

Richardson will oversee all phases of planning, business administration and project management at the Asheville brewery.

New Belgium spokesman Bryan Simpson said the Fort Collins production and IT position will eventually be back-filled, but does not know if that will occur internally or externally.

New Belgium plans to hire about 40 people in Asheville starting in 2014 and will add roughly 20 jobs more each year until 2020. For more information on New Belgium’s Asheville plans, visit

24 Dec. 2012

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