Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Ukraine. Genuine Draught beer with Baltika
Baltika Razlivnoe is a light lager with the strength of 5,3% and density of 12%. The new beer has a mild and really fresh taste and is easily drinkable. Another feature of Baltika Razlivnoe is a thick dense froth as the normal keg beer has. The price for the new Baltika type in Ukrainian points of sale shall be about 7 UAH.
The beer Baltika Razlivnoe is brewed according to the special recipe using a complex hopping technology that requires adding several kinds of hop products at different stages of production. The aromatic hop is added in two steps — at the beginning and at the end of wort boiling, and at the second stage it is added during beer filtration.
Baltika Razlivnoe first appeared in Ukrainian stores in August this year. This was the first batch of the product imported from Russia.
The new draught beer has a peculiar taste and flavor. Sometimes people really want to enjoy exactly this bar beer kind at home. Baltika offers such a possibility to Ukrainian consumers launching a new premium beer type — Baltika Razlivnoe.
At the moment in Ukraine the portfolio of the brand Baltika includes four types: Baltika 0 Non-Alcoholic, Baltika №3 Classic, Baltika №7 Export and Baltika №9 Strong.
AC Nielsen states that in September 2012 according to the results of the first 9 months of the current year the brand share in the premium segment was 26% by volume and 28% by value.
Dmitriy Chaban, the Marketing Manager of the company Carlsberg Ukraine:“A new type of Baltika is created in order to offer beer admirers a chance to savor the genuine taste of the draught beverage wherever they like rather than in a bar only. Baltika Razlivnoe means a rich, genuine taste of bar pastime you might enjoy at home”.
25 Dec. 2012