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Beck’s launches Beck’s Sapphire in US

Germany-based Beck's has introduced Beck's Sapphire, a golden pilsner brewed with German Saphir aroma hops in the US.

The 6% ABV comes in sleek black glass bottle, according to the company.

Anheuser-Busch US marketing vice president Paul Chibe said Beck's Sapphire continues and builds the great brewing tradition of the Beck's brand.

"Brewing with rare Saphir hops gives Beck's Sapphire an incredibly delicious taste that will make you think differently about Beck's," Chibe added.

Beck's Sapphire will be available at high-end clubs, bars and restaurants as well as in grocery and liquor accounts in 12-oz black glass bottles in six- and 12-packs across the US.

The company has also debuted the beer at pop-up locations in Beverly Hills, Los Angeles, Michigan Avenue, Chicago, SoHo, New York and along South Beach in Miami, US.

Beck's has taken more than two years to develop black glass bottle for the beer.

DBR

8 Jan. 2013

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