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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Beck’s launches Beck’s Sapphire in US

Germany-based Beck's has introduced Beck's Sapphire, a golden pilsner brewed with German Saphir aroma hops in the US.

The 6% ABV comes in sleek black glass bottle, according to the company.

Anheuser-Busch US marketing vice president Paul Chibe said Beck's Sapphire continues and builds the great brewing tradition of the Beck's brand.

"Brewing with rare Saphir hops gives Beck's Sapphire an incredibly delicious taste that will make you think differently about Beck's," Chibe added.

Beck's Sapphire will be available at high-end clubs, bars and restaurants as well as in grocery and liquor accounts in 12-oz black glass bottles in six- and 12-packs across the US.

The company has also debuted the beer at pop-up locations in Beverly Hills, Los Angeles, Michigan Avenue, Chicago, SoHo, New York and along South Beach in Miami, US.

Beck's has taken more than two years to develop black glass bottle for the beer.

DBR

8 Jan. 2013

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