Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Kirin may enter beer market in Myanmar
With Myanmar's economy growing with its democratization, beer consumption is also expected to expand. Kirin sees Myanmar as a priority market, according to sources.
Myanmar has a population of about 62 million, about the same as that of Thailand, and its gross domestic product per capita is predicted to grow at an annual rate of 6 percent to 7 percent in the coming years from about 800 dollars (about 70,000 yen) in 2011. In Vietnam, which began economic reform before Myanmar, beer consumption is growing by 13 percent a year on average.
Kirin Holdings acquired a 48 percent stake in San Miguel Brewery in the Philippines in 2009, which helped the firm successfully enter markets in Thailand and Vietnam.
Kirin Holdings is reportedly considering selling Ichiban Shibori beer produced in Japan in Myanmar with the help of San Miguel.
Kirin Holdings also aims to buy the beverage arm of Fraser and Neave Ltd., a major beverage and real estate firm in Singapore, for about 70 billion yen in 2013.
Because a Fraser and Neave subsidiary, Myanmar Brewery, is already producing and selling beer in Myanmar, Kirin Holdings hopes to start producing and selling beer in that nation if the buyout succeeds.
The firm is believed to be eyeing production and sales of inexpensive local beers in Myanmar in the future.
According to Kirin Holdings data on global beer consumption in 2011, China topped the list for the ninth consecutive year, at 48.99 million kiloliters, up 10.7 percent from 2010, followed by the United States, at 23.86 million kiloliters, down 1.2 percent.
Emerging Asian nations are expected to lead the world in beer consumption in the future.
14 Jan. 2013