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UK. Molson Coors’ Carling British Cider

Category - Cider, British, 4.5% abv

Available - From March

Location - UK, off-trade

Price - Information not yet released, available in 50cl and 27.5cl bottles with pressure sensitive labels

The UK division of Molson Coors is to launch its first cider in March backed by a GBP4.5m (US$7.3m) marketing campaign.

Carling British Cider, with a 4.5% abv, will only be available in the off-trade and targets the UK's cider and lager crossover consumers, Molson Coors said today (14 January). The launch follows last year's Carling Zest release and builds on the Carling rebrand, under the slogan ‘Brilliantly British, Brilliantly Refreshing’.

The marketing push will include TV advertising starting in the summer, a Molson Coors spokesperson told just-drinks. Molson Coors has no plans to release the cider in any other markets, the spokesperson said.

15 Jan. 2013

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