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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Molson Coors acquires Irish craft brewery

The North American-based Molson Coors Brewing Company through its Molson Coors UK & Ireland has acquired the Franciscan Well craft beer brand and micro-brewery in Cork City, Ireland, for an undisclosed sum.

The company is also planning to develop a new 75,000HL (150,000 keg) craft brewery in Cork city.

The investments form part of Molson Coors Ireland's plans to improve the brewery's share in the growing craft beer market and Irish craft-beer export business.

Molson Coors UK & Ireland Emerging Markets & Craft Beer division director Niall Phelan said in 2012 alone, the craft beer market grew 13% in the UK and 100% in Ireland.

"For Molson Coors, our investment in Franciscan Well and Cork is our latest strategic acquisition and complements our commitment to Sharp's and William Worthington's," Niall Phelan added.

Molson Coors UK & Ireland's new Emerging Markets & Craft Beer division consists of its Scottish and Irish businesses including Sharp's Brewery in Cornwall and William Worthington's Micro Brewery in Burton-upon-Trent.

The Franciscan Well Brewery founder Shane Long said, "Now, as part of a global brewer that understands and respects the craft beer movement, we have a big opportunity to build an international brand and business that we just could not have achieved on our own."

Established in 1998, the Franciscan Well Brewery beers include Shandon Export Stout, Friar Weisse, Blarney Blonde, Rebel Red, Rebel Lager and Whiskey Aged Stout, which was brewed in partnership with Jameson Whiskey.

17 Jan. 2013

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