Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Anheuser-Busch Asks Studio to Obscure Labels in ‘Flight’
Whitaker consumes a vast array of drugs and alcoholic products by a number of makers in the film, which was directed by Robert Zemeckis and took in about $24.9 million at the domestic box-office for Paramount Pictures over the weekend. But both Anheuser-Busch and the Stolichnaya distributor told The A.P. that the products were used without authorization and would not have been approved for use in the movie.
Anheuser-Busch, which makes Budweiser beer, also said it had asked Paramount to remove or obscure its company brand name in the film, in which Whitaker both drives and flies while drinking.
“We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving,” an Anheuser-Busch spokesman said in a statement to The A.P. “We have asked the studio to obscure the Budweiser trademark in current digital copies of the movie and on all subsequent adaptations of the film, including DVD, On Demand, streaming and additional prints not yet distributed to theaters.”
While filmmakers often receive payments to place products in a film, manufacturers do not have blanket control over the portrayal of their wares. Robert Lawson, a spokesman for Paramount, declined to comment on the objections.
18 Jan. 2013