Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
AB InBev gets Bud back in EU court case
That's following a ruling Tuesday by an EU high court rejecting a challenge from the Czech company Budejovicky Budvar.
AB InBev claimed victory in the latest round of the century-long fight between the two companies over the right to put the word Budweiser, one of beer's biggest brand names, on their bottles and kegs. The company, which owns the Anheuser-Busch beer, added that it now has the "right to a Bud trademark registration valid throughout the entire European Union."
On Tuesday, the EU's General Court said that AB Inbev could use "Bud" because of the insignificant use of the term by Budvar in Austria and France.
After the Luxembourg-based high court dismissed Budvar's challenge, the Czech company said it would consider an appeal at the EU's highest court, which can only overturn the ruling on technical points of law. Budvar, founded in 1895, argues that only beer brewed in its part of the Czech Republic can be called Budweiser.
"The verdict is not final and we are considering appealing," said Budvar spokesman Petr Samec.
In Leuven, at AB Inbev headquarters just east of Brussels, the mood was more elated. "We will now have virtually worldwide protection for the Bud or Budweiser brands," the company said in a statement, adding the ruling allowed for a "significant expansion of our trademark rights."
The brewers last agreed on a global settlement in 1939 in a pact that gave Anheuser-Busch sole rights to the name Budweiser in all American territories north of Panama. But trouble brewed as the two companies entered new markets.
Though AB InBev is far larger than Budvar — it produces 270 times more beer — the Czech company is a tough legal challenger. It has won 88 of 124 disputes between 2000 and 2011.
23 Jan. 2013