Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Heineken to release Amstel Wheat, Tecate Michelada beers in US
Bottles of Amstel Wheat will be distributed across Chicago, Minneapolis and Northeast, which follows its release on draught a year ago.
The company's Tecate Michelada, a Mexican beer, will be supplied to central and western US as the first canned, ready-to-drink michelada in the country.
The Dutch brewer intends to enhance its business reach in countries other than Europe, against the backdrop of a slowing economy in the region.
Heineken USA chief marketing officer Lesya Lysyj was quoted by Reuters as saying that beer makers have not been as innovative and Heineken not as innovative as other brewers.
"We've been an under-innovator in an under-innovated category. Our business was not on a growth trajectory over the last several years," Lysyj said.
The new beers mark the first release from Heineken in the US market after over ten years.
29 Jan. 2013