Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Plze?sk? Prazdroj Had a Record–Breaking Export in 2012
Domestic market saw recovery mainly through innovations in the portfolio. However domestic consumption has been impacted by continuous declining trend in the on–trade, resulting from economic and government austerities. Further development of the Czech beer market will be influenced by the recent VAT increase and subsequent shopping decisions made by consumers. We will continue to build our unique Czech beer culture by offering high quality products to satisfy our consumers‘ demands, bringing great shopping experience when purchasing our beer in retail and creating pleasant and favourable environment in designed concepts of bars and restaurants across the Czech Republic.“ Doug Brodman, CEO of Plze?sk? Prazdroj
New record in export charts
Despite the continuous challenging economic situation in many export markets, the demand for beer brands of Plze?sk? Prazdroj in 2012 grew to a new historical record. Export of Pilsner Urquell to more than 50 countries went up by 3% compared to prior year. Marketing activities during the whole year and successful presentation of Pilsner Urquell brand during the Olympic Games in London raised sales in the United Kingdom by more than 20%. Consumers in South Korea, Japan, Vietnam and Taiwan showed higher interest in Pilsner Urquell, so the total export of this lager in Asia region grew by more than 50%.
Increase in off–trade benefited from innovations
In the domestic market sales in off–trade increased by a single digit percentage, mainly through successful innovations such as mixed beer–based drinks, convenient packaging like cans and PET bottles. This partially compensated for continuous declining trend in the on–trade segment. In 2012, Plze?sk? Prazdroj introduced numbers of new products, such as mixed beers with fruit juices Gambrinus Lime & Elderberry and Gambrinus Sharp lemon, a wheat beer with peal of orange and coriander called F?nix, Frisco Blackcurrant or Birell Lime & Raspberry flavour and offered beer brands in convenient packaging. In addition, Plzensky Prazdroj developed,sets new standards for a beer shopping experience and match the uniqueness of beer category’s position in the Czech Republic. In the on–trade segment the Company introduced our new brands and continued to offer unfiltered beer in broaden number of pubs.
29 Jan. 2013