10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
LOPE-C 2013 establishes itself as the market place for printed electronics
While the automotive industry or consumer electronics are already banking on specific printed electronics applications, many other industry sectors are steadily adding new fields of application. Stephan Berlitz, Head of Lighting Innovations and Functions at AUDI has gained valuable insights at LOPE-C: "We see a great potential in printed electronics at AUDI, particularly for OLED lights. For new developments, we are actively seeking the constant exchange between industry, universities and research institutes. With LOPE-C, we have found exactly the platform which unites all important dialog partners."
The numerous solutions shown at the exhibition impressively demonstrate that printed electronics has made it to the market. 110 exhibitors from 19 countries (as compared to 99 exhibitors from 17 countries in 2012) presented practical applications, such as a seat sensors for the automotive industry, a portable blood sugar meter or tamper-proof identification labels. Wolfgang Mildner, General Chair of LOPE-C and Managing Director of PolyIC, draws a positive conclusion: "Industry, research and the user side all meet at LOPE-C. Only in a common dialog can we swiftly advance this new electronics, which is intended to focus primarily on the requirements of the industry. LOPE-C has fully met these high expectations, with specific applications and manufacturing processes on display, and numerous business relations established."
The importance of LOPE-C as a leading market place for printed electronics is also reflected in the independent survey of participants conducted by the forschungplus institute: 38 percent expect a consistent importance of LOPE-C, while 61 percent believe that the event will become even more important. 97 percent of participants would recommend LOPE-C to others. Says Dr. Reinhard Pfeiffer, Managing Director of Messe M?nchen GmbH: "The LOPE-C is an excellent example to demonstrate how events foster new developments, such as in printed electronics. Innovations need these integrated platforms to be able to compete in a global, cross-industry dialogue."
A special visitor magnet was the LOPE-C Demo Line: Visitors were able to see live a unique overview of the complete production process of printed electronics at the production line. As Thomas Kolbusch, Vice President, Coatema Coating Machinery and Exhibition Chair of LOPE-C comments: "In addition to the LOPE-C demo line this year, we generally had a higher number of visitors at the booths. It's quite perceptible that the event increasingly opens up the market, attracting numerous new visitors also from the user side. From the exhibitor side, this was recompensed with far more manufacturing equipment on display than in previous years."
The magnitude of the event is also reflected on an international level: Besides Germany, the top exhibitor countries were (in alphabetical order): France, Great Britain, The Netherlands, Switzerland and USA. New at this year's event was a Japanese joint pavilion as well as first-time exhibitors from Brazil, Denmark and Greece.
The next LOPE-C will be held in Munich from May 26 to 28, 2014.
Extensive photographic material is available at our media database: www.lope-c.com/en/media_downloads/.
For more details about the exhibition and conference, please visit www.lope-c.com.
14 Jun. 2013