10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
GEA Brewery Systems at drinktec 2013
At drinktec we will be presenting our extensive know-how and vast engineering experience in the manufacture of equipment for the brewing and beverage industry: hall A4, stand 314.
CRAFT-STAR™ – The GEA craft brewing solution for artisan craft brewers.
For the first time the new Huppmann brewhouse CRAFT-STAR™ for artisan craft breweries will be presented.
GEA Brewery Systems exhibits the skid-mounted brew system in 2-vessel configuration with mash/lauter tun and Whirlpool/wort kettle, designed for a flexible batch size from 20 to 35 bbl (25 to 40 hl) hot wort and ready for single-step infusion mashing.
The result is an efficient, high-quality brewing system offering everything you need –
No frills, just great brews!
On the way to continuous brewing – The future?
Continuous production processes are still very attractive for the brewing industry.
Small product flow rates result in constant small loads on boiler house and electrical system. Combined heat & power plants including solar heat are easy to integrate. Reducing malt throw and increasing brewhouse capacity to 36 brews per day leads to peak reductions by 75 %. Advanced wort boiling technologies allow evaporation rates down to 1 % and, together with small motors for pumps and drives, contribute to energy savings.
GEA Brewery Systems demonstrates project solutions with a daily capacity of 14,000 hl and the potential of continuous wort production.
Engineering experts and sales managers will be available at our stand to give competent advice.
We look forward to your visit.
GEA Brewery Systems GmbH, hall A4, stand 314 – www.gea.com
8 Jul. 2013