Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
A brewery of your own? Not too difficult and expensive!
Why Henrich Schulz?
#1 on the market
Ukrainian market of brewing equipment is rapidly growing and company Henrich Schulz is developing even more rapidly. Since 2003 the team of Henrich Schulz has launched 27 of small brewing factories in Ukraine and implemented more than 20 major projects in Ukraine, as well as in countries of the CIS, Europe, and North America.
In 2011 Henrich Schulz became the sales leader. In 2012-2013 we implemented 37 projects of different scales from small restaurants to industrial mini-plants with large capacity. Over the four months of the current 2014 year, Henrich Schulz has already implemented 4 projects, and 9 more are underway. Nobody of foreign suppliers of brewing equipment can boast of such speed of growth and scales.
We rank first in all markets where our breweries are represented!
Western approach to quality
The projects of Henrich Schulz breweries are designed by German specialists. We use qualitative materials and component parts by European producers. Your brewery will have a stop valve made in the Czech Republic, electric equipment from Germany and South Korea, electric drives from Italy, and the brewery itself will be made of stainless steel AISI 304, which is recommended to be used in brewery production. The high surface quality of brewing tanks and weld joints are obtained by finer finish accuracy. Thorough finishing-out of all surfaces, which contact with brewing syrup and beer, prevent bacterial growth in micropores and microcracks. Our equipment has internal smoothing at the level “mirror”, that is 2В (IIIC), and the weld roughness is not more than Ra 0,32 µм.The after sales service term lasts 36 months under the condition of periodic technical service provided by our specialists.
Henrich Schulz would not have become the market leader if the company could not supply you with a functional and practical brewery at a reasonable price. The units of equipment from producer’s warehouse cost less as you do not have to pay mark up to the intermediaries.
What forms the price
The price of the equipment depends on the degree of automation and design requirements. For example, the basis semi-automatic brewery costs less but is absolutely capable to brew excellent flavorous beer. On the other hand, a fully automated (computerized) equipment does not demand human intervention and makes the whole process of brewing many times easier. If a brewery is located in a restaurant, we decorate it with copper lining. Besides we can expand a standard project by any equipment or component parts (beer filter, kegs, beer distribution system to bar and tables, filling in and out heads including “Pegas” type, mobile tanks, mobile pavilions with a logo and so on).
In the catalogue at site www.schulz-brewery.com there are a lot of models, for various production volumes with the actual prices.
Your private brewery will at once work trouble free and to the maximum effectiveness. The price of Henrich Schulz equipment includes not only a turnkey installation, launch and staff training but also formulas and production technology of several sorts of wonderful beer. You can learn about several sorts of Schulz at our website and taste beer at a restaurant of our partners. In brewing much depends on the professionalism of the brewer technologist and the quality of the raw materials. That is why company Henrich Schulz provides the services of private skilled brewer (or brew Master from the Czech republic at the wish of the client), who will be responsible for all technical and technological questions and will also help in purchasing quality raw materials from leading German, Belgian, Czech and Slovak producers at moderate prices.
We are now in Russia!
The quality and price of our equipment draw attention of Russian partners more and more often. At the end of 2013 we accomplished two large projects in Ryazana and Volgodonks. And at the beginning of 2014 we are implementing as many as nine projects.
Company already has several major projects to its credit. For example, at the beginning of 2014, company Henrich Schulz delivered brewing equipment to a capacity of 5000 l to Quebec (Canada).
Now we are in Europe too
For operation in European market Henrich Schulz passed an audit for correspondence of European safety directives (EN ISO 12100:2010, EN 60204-1:2006+A1:2009), and has CE marking of its production which is confirmed by a compliance certificate, issued by T?V. The first contract in Europe was concluded with Polish company AGROL for supply of a brewery with a capacity of 500 l per day. This brewery is located in Biathlon complex in Jamrozowa Polana.
Special offer for small pubs and restaurants
Our new product is restaurant brewery with a capacity of 100 l per day. It is designed specially for small HoReCa establishments for 40-60 seats. These breweries are compact and will need only 12 m2 to be installed. You do not need three-phase network as the brewery works from 220 V power supply. One more trait of our equipment is mobility. You can order a brewery which can be placed on a beach during the “high” tourist season or even a transportable brewery.
We will select the best brewing equipment for you!
www.schulz-brewery.com Skype: schulz-brewery
Office: 5 Antonov-Ovsienko, bldg 14A, Moscow, RF
Tel. 8( 499) 244-00-12, mobile 8 (968) 879-75-15
67 Pobedy av., suit “R”, office 301, Kiev, Ukraine.
Tel.: (044) 400-21-55, mobile +38 (066) 321-10-01
9 Aug. 2013