The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Pilsena – transfiguration of kegs
We have been on the market of beverage dispense equipment for many years and we know that our clients constantly experience lack of kegs. Pilsena has been long providing its partners with service of keg operation maintenance. But the market grew and in 2011 we switched to big production.
Currently Pilsena is one of the major trade and industrial players on the keg market. We are always glad to:
• Offer you used and new kegs by wholesale and retail. Among our clients there are companies which bought several tens of kegs and big wholesalers with orders for thousands of units. We always have restored and new kegs of different capacity in stock.
• Purchase used kegs of DIN and Euro types of various capacity from you.
• Restore used kegs - from ordinary washing to complete restoration depending on the client's wish. In order to do it, we built a fully equipped shop floor for the whole range of keg service. For example, the process of keg restoration can include cleaning, dent repairing, puncture wending, polishing, cleaning, deformed keg neck correcting, neck replacing, threading of theadless keg neck, and even capacity changing from 50 liter to 30 or 20 liters.
armory includes unique equipment for cleaning surfaces of the kegs. This machine was designed exclusively for Pilsena, basing on the demands from our technicians and engineers. After the restoration, the keg surface looks like new, as all welds and calcinations sites are grinded, all defects are removed, all cracks are smoothed and all keg surface is polished.
After reconstruction to the original state, the kegs are ready to reliably work for a long time.
Besides, the restoration workshop includes a separate washing machine, which cleans the interior surface of kegs from the film which is formed during repetitive use.
At the request of the customer we remove old paint, stickers, marks and apply new logos. The marks are not simply stuck, but mechanically applied by means of sand blasting or electrolysis, which makes the logo more environment-resistant. Besides, the colors of your trademark can be put on the logo. The colorful logo will effectively stand out against the background of monochrome trademarks of your competitors. Your kegs will immediately be recognized.
Once you contact us for restoration and purchase of kegs, you will become our regular client!
Beer and circuses
UAB Pilsena is a multiprofile company with a high production and constructional capacity. Our crown jewelry is a range of projects for equipping stadiums with beer dispensing systems.
Thus, several years ago, Pilsena faced a real challenge, that is, to provide beverage dispensing to the public of arena "Kauno Zalgirio arena". The largest in Baltic states modern sport complex was build especially for European basketball championship, which took place in Lithuania in 2011.
We were certainly not the only candidate for the contracting firm. But our staff possessed experience of equipping similar arenas in Vilnius, Riga, Shaulyai, and at many smaller objects. We offered the customer an innovational project, suitable for a big complex at a reasonable price. The design complex allowed dispensing more drinks with less leakage on the line. All together there were mounted 54 lines of fast beverage dispensing to customers.
In spite of the project complexity, our system is easy to operate, that is why if necessary the service activities are carried out quickly and easily. The suggested service plan was so effective, that Zalgirio arena is still one of our clients.
Our regular clients are brewing enterprises, bars, restaurants, companies in eco tourism business and other HoReCa establishments. Working in bar and restaurant segment we acquired a solid experience of designing from "greenfield to operations". You get not only the project of dispensing equipment, but also design of interior, furniture and equipment.
The style of bars and restaurants will be adjusted to a sole design conception - ranging from classic German to hi-tech or gothic. In order to achieve the atmosphere you need, we can offer not only the standard equipment design, but also develop something unique together with you - anything that can be materialized in metal.
Thus, if you get a creative urge while designing your establishment, we will be happy to help. For our work for us is an exciting process, which is never limited to a standard project. We would like to demonstrate not only our technical skills and experience, but also our "poignant" creative approach, which makes us special, one of a kind.
9 Aug. 2013