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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Frank Venjakob takes over team for it-sa and mailingtage trade fairs

it-sa and mailingtage now line up with a new director: Frank Venjakob, who has worked for N?rnbergMesse since 2000, takes over the management of the two trade fairs with immediate effect. In future the well-established exhibition teams join forces under his wing. Venjakob has supported trade fairs throughout the world during his over 20-year career in the international exhibition business. Dr. Roland Fleck and Peter Ottmann, CEOs of N?rnbergMesse, are agreed: “Frank Venjakob has the exhibition gene”. “We are pleased that we can now use his international expertise more for events in N?rnberg.”

Frank Venjakob, a native of Westphalia, has worked in the exhibition business for 23 years. He entered the exhibition world at Mesago in Stuttgart in 1990 and has been at home in Franconia for 13 years. On moving to N?rnbergMesse in 2000 he focused on the development of international business. In 2010 Venjakob took over the management of N?rnbergMesse’s own events abroad that were not covered by subsidiaries. During his exhibition career Venjakob has supported technology-orientated B2B events in Japan, Russia, India, China, the USA, Brazil, Bahrain and Singapore.

“it-sa and mailingtage are established features of N?rnberg’s annual portfolio of international exhibitions. I’m looking forward to helping both events to achieve further success with a team of five proven exhibition professionals,” says Frank Venjakob, commenting on his new area of responsibility.

About the N?rnbergMesse GroupN?rnbergMesse is one of the 15 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international trade fairs and congresses and approximately 40 sponsored pavilions at the N?rnberg location and worldwide.Every year, around 30,000 exhibitors (international share 39 %) and up to 1.4 million visitors (international share of trade visitors 22 %) participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil, Italy and now in India too.The group also has a network of approximately 50 representatives operating in about 100 countries.

23 Sep. 2013

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