The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Dr. Roland Folz joins Pentair Food & Beverage as Director Technology & Innovation
Folz has 17 years of experience in the brewing and beverage industries. Prior to joining Pentair, he
headed the VLB department Brewing & Beverage Science and Applications (BBSA), located in Berlin,
Germany. With his team of experienced engineers at the VLB-Berlin, Folz has worked on sustainable
developments for the brewing industry, future brewing streams and on fermentation & applied
microbiological concepts and control mechanisms. Under his leadership, the BBSA department became
an internationally respected provider for mission-oriented research and solutions regarding
technological topics, global consultancies and international training courses.
“I am delighted to welcome Roland Folz to his new position”, said Olaf M?ller, Vice President Pentair
Food & Beverage. “He brings significant expertise in his field and an excellent understanding of the
brewing and beverage industries. I am convinced that he will bring our company forward.”
Roland Folz started his career in the brewing industry with a technical apprenticeship as a Brewer &
Maltster at the Beck’s Brewery culminating with his doctorate degree with a thesis on the flavor
stability of beer in PET bottles. He has also served as the technical director for Germany-based
Preussen Pils Brewery and plant manager for the Oettinger Group.
Folz is the International Director on the American Society of Brewing Chemists’ (ASBC) Board of
Directors. He is active on the board of Examiners of the IBD (Institute of Brewing and Distilling) and
heads the working group for In-line Measurement Techniques of the MEBAK. Folz is a frequent lecturer
at the Scandinavian School of Brewing and the Copenhagen University. In addition, he is a member of
the ISBT (International Society of Beverage Technologists) and the MBAA (Master Brewers Association
of the Americas).
Folz holds a Ph.D. in Engineering Technology and a Diploma for Brewing Technology from the Technical
University Berlin, Germany. He will be based in Pentair’s office in Venlo, the Netherlands.
19 Dec. 2013