10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Welcome to Castelain Brewery
GEA Brewery Systems was pleased to take on the task of creating a new brewhouse for such famous French beers. The Castelain Brewery set a tight time frame and a clearly defined task for the conceptual design of the plant. The main focus was not only on meeting the latest technological requirements, but also on covering the international demand in the long term with a flexible plant system, particularly as this demand is forecast to increase continuously.
To meet this goal, the GEA COMPACT-STAR™ brewhouse was selected. [Image 1] The compact, modular, expandable brewhouse concept from GEA Brewery Systems has a number of properties to optimize the process and quality.
Flexible and versatile
This includes a 3-vessel brewhouse with a 5 t/h MILLSTAR™. The brewhouse was installed in a new building which was erected specifically for this purpose. On an area of 120 m?, brews with an original gravity of 12° to 17° Plato are produced with the COMPACT-STAR™ with a cast-out quantity of 100 hl cold wort and a filling charge between 1.8 t and 2.3 t. The maximum capacity is 7 brews per day. [Image 2]
The MILLSTAR™ has a compact design and ensures steeping conditioning with little oxygen uptake. The mash is transferred into the mash vessel from below by a Mohno pump. The mashing process can be realized in two ways. The mash vessel is either heated with steam or warm water is added (infusion mashing).
The lauter tun with a diameter of 4 meters has a lautering surface of 12.5 m? with a free filter area of 14 % and includes important features of the LAUTERSTAR™ technology like double-shoe knives and differential pressure measurement. [Image 3]
The weak wort can be collected in an insulated tank and the warm weak wort can then be added to the MILLSTAR™ during the next brew. [Image 4]
Individual and efficient
The Whirlpool/wort kettle is equipped with a JETSTAR™ internal boiler and is individually adjusted to the minimum and maximum cast-out quantity requested by the brewery.
Since the brewery produces both top-fermented and bottom-fermented beers, the cooling system is designed as a two-stage heat exchanger. The wort flows to the yeast dosing unit with the corresponding temperatures. With the GEA aeration units, the wort comes to the fermenting room with an oxygen content of up to 12 ppm.
As a specialist for process integration, GEA Brewery Systems integrated some existing process units of Castelain Brewery into the new brewhouse. Thus, the entire system was raised to a uniform technical level and the production process was optimized.
The GEARBOXX™ automation system is an open system based on ILTIS. It controls the new COMPACT-STAR™ brewhouse. For increased security, process monitoring is realized by two redundant servers. The administration of all recipes and of production and laboratory reports can be customized. [Image 5]
Thanks to the intuitive operation, it was no problem to familiarize the production team as well as the laboratory staff and the management of Castelain Brewery with the GEARBOXX™ automation system. All production-relevant information can be stored over a period of 9 months and provides comprehensive control to the brewery management.
Fit for the future
The expandable COMPACT-STAR™ brewhouse system is part of the generation contract of Castelain Brewery. A possible extension of the system has already been taken into consideration. Corresponding structural, procedural and system-related precautions have been taken. Flexibility of the production equipment in response to a rising demand is thus ensured. With a 5-vessel brewhouse with a MILLSTAR™, a maximum plant utilization with 12 brews per day will be possible.
With the COMPACT-STAR™ from GEA Brewery Systems, the brewery in B?nifontaine now certainly has a technical and technological solution that is the best and safest basis for both the present and the next brewery generation.
3 Feb. 2014