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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Dr. Thomas Koch is new Director Corporate Communication at the N?rnbergMesse Group

Internal and external corporate communication in the same hands

With effect from 1 April, Dr. Thomas Koch (37) takes over as director of the corporate communication team at the N?rnbergMesse Group. In this newly created position, which also incorporates the existing function of press spokesman, Koch reports directly to the two CEOs, Dr. Roland Fleck and Peter Ottmann. His field of responsibility covers both the public image of N?rnbergMesse and internal communication.

Dr. Thomas Koch

After working for more than six years in Lower Bavaria, Dr. Thomas Koch returns home to Franconia on 1 April. Koch has been employed as Divisional Director of “Vocational Training” at the Lower Bavarian Chamber of Commerce since 2010. Prior to this he acquired valuable experience as press spokesman for the Chamber of Commerce from 2007 until 2010. “Dr. Koch has convinced us with his broad experience and expertise in the fields of corporate communication. The decisive factor for us, however, was his personality,” say the CEOs of N?rnbergMesse, Dr. Roland Fleck and Peter Ottmann.

After studying at the Faculty of Economics and Social Sciences at the University of Erlangen-N?rnberg and the University of Strasbourg, Koch completed his doctorate in media law. He worked as scientific assistant at this time and later as lecturer on communication sciences at the University of Erlangen-N?rnberg and the University of Passau.

About the N?rnbergMesse Group

N?rnbergMesse is one of the 15 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international trade fairs and congresses and approximately 40 sponsored pavilions at the N?rnberg location and worldwide.Every year, around 30,000 exhibitors (international share 39 %) and up to 1.4 million visitors (international share of trade visitors 22 %) participate in the N?rnbergMesse Group’s own, partner and guest events. The group is present with subsidiaries in China, North America, Brazil, Italy and now in India too.The N?rnbergMesse Group also has a network of approximately 50 representatives operating in about 100 countries.

11 Feb. 2014



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