10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Overwhelming response for first food & drink technology Africa
The conference programme, organised by the VDMA, running alongside consisted of open and closed sessions with speakers focusing on hygienic, safe and efficient production of high quality food and beverages as well as case studies presented by exhibitors which were relevant to the current industry.
Organisers, Petra Westphal, Exhibition Group Director, Messe Mьnchen International and Elaine Crewe, CEO, MMI South Africa (Pty), are delighted by the response “Our aim was to introduce the latest, leading technologies in the industry to the African market, in order to increase the markets competitiveness and growth. We hoped to assist important industry players to build lasting business relationships and partnerships, which we believe we have achieved.”
The event welcomed around 1100 participants from various countries, including South Africa, Angola, Botswana, Cameroon, Ghana, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Nigeria, DRC, Zambia and Zimbabwe.
Exhibitors at the event have voiced their satisfaction with the first edition on African soil. Steffen Manke, General Manager, Robert Bosch South Africa Limited explained: “Our expectations have been exceeded for a first time show in Africa and the quality of visitors has been excellent. fdt Africa was a real success for us.”
Emmanuel Rurema, Director Business Development – Africa, Pentair Filtration & Process added: “As a company with inspired solutions for a changing world, Pentair found in this event the opportunity to showcase its latest innovations and integrated solutions in Africa. It was good to meet some of our African customers and connect with new ones.”
Even with it being the premier event, fdt Africa proved to be an excellent platform for doing business as Taryn Browne, Commercial and Marketing Co-ordinator, GEA Mechanical Equipment emphasised: “fdt Africa has now established itself in the market as a trade show that can provide a platform into the industry, we look forward to working together with the organisers to growing the event further.”
fdt Africa marks a further phase in the internationalisation of drinktec Munich -the World’s Leading Trade Fair for the Beverage and Liquid Food Industry. Other events have been set up in India and China. The conceptual sponsor of fdt Africa is the Food Processing and Packaging Machinery Association of the VDMA (German Engineering Federation).
“With the successful start of fdt Africa the overall market position of drinktec as the world's leading platform for the beverage and liquid food industry has been emphasized”, concluded Richard Clemens, Managing Director, VDMA and Dr. Reinhard Pfeiffer, Managing Director, Messe Mьnchen International.
Additional information and photos for download can be found at www.fdt-africa.com
The next food & drink technology Africa will take place in March 16 and 17, 2016.
25 Mar. 2014