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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Overwhelming response for first food & drink technology Africa

The inaugural food & drink technology Africa trade fair and conference took place with rave reviews and has been deemed a success by all involved in the event which took place at Gallagher Convention Centre from 18 – 19 March. 84 local and international exhibitors presented the latest technologies in the food and beverage processing and packaging industry.
The conference programme, organised by the VDMA, running alongside consisted of open and closed sessions with speakers focusing on hygienic, safe and efficient production of high quality food and beverages as well as case studies presented by exhibitors which were relevant to the current industry.
Organisers, Petra Westphal, Exhibition Group Director, Messe Mьnchen International and Elaine Crewe, CEO, MMI South Africa (Pty), are delighted by the response “Our aim was to introduce the latest, leading technologies in the industry to the African market, in order to increase the markets competitiveness and growth. We hoped to assist important industry players to build lasting business relationships and partnerships, which we believe we have achieved.”
The event welcomed around 1100 participants from various countries, including South Africa, Angola, Botswana, Cameroon, Ghana, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Nigeria, DRC, Zambia and Zimbabwe.
Exhibitors at the event have voiced their satisfaction with the first edition on African soil. Steffen Manke, General Manager, Robert Bosch South Africa Limited explained: “Our expectations have been exceeded for a first time show in Africa and the quality of visitors has been excellent. fdt Africa was a real success for us.”
Emmanuel Rurema, Director Business Development – Africa, Pentair Filtration & Process added: “As a company with inspired solutions for a changing world, Pentair found in this event the opportunity to showcase its latest innovations and integrated solutions in Africa. It was good to meet some of our African customers and connect with new ones.”
Even with it being the premier event, fdt Africa proved to be an excellent platform for doing business as Taryn Browne, Commercial and Marketing Co-ordinator, GEA Mechanical Equipment emphasised: “fdt Africa has now established itself in the market as a trade show that can provide a platform into the industry, we look forward to working together with the organisers to growing the event further.”
fdt Africa marks a further phase in the internationalisation of drinktec Munich -the World’s Leading Trade Fair for the Beverage and Liquid Food Industry. Other events have been set up in India and China. The conceptual sponsor of fdt Africa is the Food Processing and Packaging Machinery Association of the VDMA (German Engineering Federation).
“With the successful start of fdt Africa the overall market position of drinktec as the world's leading platform for the beverage and liquid food industry has been emphasized”, concluded Richard Clemens, Managing Director, VDMA and Dr. Reinhard Pfeiffer, Managing Director, Messe Mьnchen International.
Additional information and photos for download can be found at www.fdt-africa.com
The next food & drink technology Africa will take place in March 16 and 17, 2016.
www.fdt-africa.com
www.drinktec.com
www.drinktechnology-india.com
www.chinabrew-beverage.com
25 Mar. 2014

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