The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
InterBev beverage trade show goes in new directions
The first InterBev Beverage in Chicago from June 10 to 13, 2014
N?rnbergMesse North America has split the InterBev product coverage into two targeted shows, InterBev Beverage and InterBev Process.With this move, the show – already well-established and highly regarded on the US market – is preparing for the future by making a clear separation between individual product categories. Exhibitors can now efficiently present their offerings to closely defined target groups.It starts with InterBev Beverage in Chicago from June 10 to 13, 2014. InterBev Process will follow in September 2015.
The well-known InterBev show for beverage trends and innovations in North America is now InterBev Beverage and InterBev Process. N?rnbergMesse North America made the change to better meet the specific needs of exhibitors and attendees. The two shows offer new, target group-specific venues for beverage wholesalers, retailers and online dealers, and for manufacturers and buyers of capital goods. Both shows will be held together with other events in order to provide maximum benefit for exhibitors and attendees alike.
InterBev Beverage: A new format for the beverage trade
InterBev Beverage will be held every year together with FMI Connect, an international show for the food retail trade. The next date is June 10-13, 2014 in Chicago. The show is sponsored by the American Beverage Association (ABA). InterBev Beverage covers the entire beverage consumption market, from the beverage itself to marketing to point-of-sale equipment. It is the most important event for beverage retailers, nationwide and regional trade and grocery chains, independent representatives and online beverage dealers. Some 100 exhibitors will present to around 2000 trade attendees solutions for all aspects of sales-ready beverages and their presentation to the consumer. In addition, exhibitors expect that most of the 15,000 or so FMI Connect attendees will also visit InterBev Beverage.
InterBev Process:The beverage industry value creation chain
InterBev Process is a new, goal-focused show for the beverage industry. It kicks off September 15-18 in Chicago and will thereafter be held every odd-numbered year together with PROCESS Expo, North America's leading trade show for the food and beverage industry. As a capital goods show, InterBev Process covers the entire beverage industry value creation chain, from raw materials to technology to packaging and logistics. Around 150 exhibitors will present their solutions and innovations to some 2000 trade attendees, as well as a large part of the approximately 21,000 attendees of PROCESS Expo.
N?rnbergMesse Group expertise in the beverage industry
The two new InterBev divisions are a perfect fit in the N?rnbergMesse Group portfolio, with its recognized expertise for the beverage and packaging industries, among others. Andrea Paulinelli, Director of InterBev with N?rnbergMesse North America, sees great value in this setting: "We are very glad that with InterBev Beverage and InterBev Process, we can draw on the extensive experience of the N?rnbergMesse Group in these areas. With BrauBeviale, FachPack and BIOFACH we have three major shows, from which these two new shows can draw great benefit." In the late 70s the beverage industry found a trade show home at BrauBeviale in Nuremberg, Germany. In 2014 BrauBeviale is the world's leading capital-goods show for beverage production. From November 11 to 13, it will bring together an extensive range of some 1300 exhibitors of raw materials, technology, logistics and marketing ideas with around 33,000 attendees who are looking to invest. FachPack is one of Europe's most important packaging shows, and in 2015 it will offer a wide range of solutions around beverage packaging and logistics. BIOFACH, the world’s leading trade fair for organic food, also makes its contribution to the beverage market with a focus on organic beverages. "So that gives us a great starting position for InterBev Beverage and InterBev Process to become the place where industry meets for the beverage trade and industry in North America," said Paulinelli.
About the N?rnbergMesse Group
N?rnbergMesse is one of the 15 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored pavilions at the N?rnberg location and worldwide.Every year, around 30,000 exhibitors (international share: 39 %) and up to 1.4 million visitors (international share of trade visitors: 22 %) participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil, Italy and now also India.The group also has a network of about 50representatives operating in approx. 100 countries.
31 Mar. 2014