10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
InterBev beverage trade show goes in new directions
The first InterBev Beverage in Chicago from June 10 to 13, 2014
N?rnbergMesse North America has split the InterBev product coverage into two targeted shows, InterBev Beverage and InterBev Process.With this move, the show – already well-established and highly regarded on the US market – is preparing for the future by making a clear separation between individual product categories. Exhibitors can now efficiently present their offerings to closely defined target groups.It starts with InterBev Beverage in Chicago from June 10 to 13, 2014. InterBev Process will follow in September 2015.
The well-known InterBev show for beverage trends and innovations in North America is now InterBev Beverage and InterBev Process. N?rnbergMesse North America made the change to better meet the specific needs of exhibitors and attendees. The two shows offer new, target group-specific venues for beverage wholesalers, retailers and online dealers, and for manufacturers and buyers of capital goods. Both shows will be held together with other events in order to provide maximum benefit for exhibitors and attendees alike.
InterBev Beverage: A new format for the beverage trade
InterBev Beverage will be held every year together with FMI Connect, an international show for the food retail trade. The next date is June 10-13, 2014 in Chicago. The show is sponsored by the American Beverage Association (ABA). InterBev Beverage covers the entire beverage consumption market, from the beverage itself to marketing to point-of-sale equipment. It is the most important event for beverage retailers, nationwide and regional trade and grocery chains, independent representatives and online beverage dealers. Some 100 exhibitors will present to around 2000 trade attendees solutions for all aspects of sales-ready beverages and their presentation to the consumer. In addition, exhibitors expect that most of the 15,000 or so FMI Connect attendees will also visit InterBev Beverage.
InterBev Process:The beverage industry value creation chain
InterBev Process is a new, goal-focused show for the beverage industry. It kicks off September 15-18 in Chicago and will thereafter be held every odd-numbered year together with PROCESS Expo, North America's leading trade show for the food and beverage industry. As a capital goods show, InterBev Process covers the entire beverage industry value creation chain, from raw materials to technology to packaging and logistics. Around 150 exhibitors will present their solutions and innovations to some 2000 trade attendees, as well as a large part of the approximately 21,000 attendees of PROCESS Expo.
N?rnbergMesse Group expertise in the beverage industry
The two new InterBev divisions are a perfect fit in the N?rnbergMesse Group portfolio, with its recognized expertise for the beverage and packaging industries, among others. Andrea Paulinelli, Director of InterBev with N?rnbergMesse North America, sees great value in this setting: "We are very glad that with InterBev Beverage and InterBev Process, we can draw on the extensive experience of the N?rnbergMesse Group in these areas. With BrauBeviale, FachPack and BIOFACH we have three major shows, from which these two new shows can draw great benefit." In the late 70s the beverage industry found a trade show home at BrauBeviale in Nuremberg, Germany. In 2014 BrauBeviale is the world's leading capital-goods show for beverage production. From November 11 to 13, it will bring together an extensive range of some 1300 exhibitors of raw materials, technology, logistics and marketing ideas with around 33,000 attendees who are looking to invest. FachPack is one of Europe's most important packaging shows, and in 2015 it will offer a wide range of solutions around beverage packaging and logistics. BIOFACH, the world’s leading trade fair for organic food, also makes its contribution to the beverage market with a focus on organic beverages. "So that gives us a great starting position for InterBev Beverage and InterBev Process to become the place where industry meets for the beverage trade and industry in North America," said Paulinelli.
About the N?rnbergMesse Group
N?rnbergMesse is one of the 15 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored pavilions at the N?rnberg location and worldwide.Every year, around 30,000 exhibitors (international share: 39 %) and up to 1.4 million visitors (international share of trade visitors: 22 %) participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil, Italy and now also India.The group also has a network of about 50representatives operating in approx. 100 countries.
31 Mar. 2014