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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

?Ivan Williams joins Pentair Haffmans as Global Commercial Director CO2 & Biogas Systems

Pentair Haffmans is pleased to announce the appointment of Ivan Williams as Global Commercial Director CO2 & Biogas Systems. Effective March 24, 2014, Williams is responsible for Pentair Haffmans’ Global CO2 & Biogas business reporting to Olaf M?ller, Vice President Pentair Food & Beverage.
Ivan Williams brings more than 20 years of experience in CO2 Systems and prior to joining Pentair Haffmans was Managing Director of ASCO Carbon Dioxide Ltd. based in Christchurch, New Zealand, and Vice President of CO2 Technology for the Messer Group GmbH in Krefeld, Germany.
Williams, a New Zealand national, holds a degree in Chemical and Process Engineering from the University of Canterbury and is very familiar with Pentair Haffmans’ customer base. From 2000 to 2009 he served as Project Manager and Senior Sales Manager at Pentair Haffmans.
“I am pleased to announce the return of Ivan Williams to Pentair Haffmans,” said Olaf M?ller. “Ivan is well-known and respected within the Brewing and Beverage world, and has a proven technical and commercial track record. His return further strengthens Pentair’s rapidly expanding CO2 and biogas systems business.”
Williams will be based in Pentair Haffmans’ Venlo, Netherlands office.

9 Apr. 2014



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