Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
drink technology India and International PackTech India
Six months before the start of the drink technology India and the International PackTech India, the demand for exhibition floorspace has reached a new record high. The organizers of this successful trade show double feature (Messe D?sseldorf for the International PackTech India and Messe M?nchen International for the drink technology India) expect an increase in sold floorspace of between 10% and 20%. Both trade shows will take place under one roof in Mumbai from 25 September until 27 September and present solutions for the international packaging, package labelling, processing, food and beverage industries. Both organizers share a special focus on the food processing segment.
Already, both trade shows have an extra 10% more floorspace than during the respective period two years ago. A total of at least 260 exhibitors are expected for both events; they will present their products and services in Hall 1 of the Bombay Convention & Exhibition Center. During the previous double feature in November 2012, the organizers recorded a total of 220 exhibitors. This year’s number of visitors is also expected to rise. A total of 7,500 specialists visited the last event, this year, the hosts anticipate about 8,500.
Although the hall floorplan preparations for the dual trade show are already underway, interested companies can still register online for the International PackTech India (www.packtech-india.com) and the drink technology India (www.drinktechnolgy-india.com).
For companies requiring support for their move into the Indian market or their trade show presentation, the partners of the drink technology India are providing service packages called “Your success in India”. For more information, please consult the exhibitors’ area of www.drinktechnology-india.com
Preparations for the supporting programme are also well under way. The International PackTech India conference with the title “Processing and Packaging: „Newer Concepts & Technology Update” was organized by the IPMMI - Institute of Packaging Machinery Manufacturers of India and the IFCA - Indian Flexible Packaging & Folding Carton Manufacturers Association with support from Messe D?sseldorf and Messe D?sseldorf India Pvt Ltd.
For the first time, drink technology India will feature Round Table Talks: manufacturers from the beverage and food segment will present case studies to illustrate a specific topic. The presentation will be followed by a discussion with suppliers and the audience. The overall subject of this year’s Round Table Talks is “The Outlook for Beverages and Food in India 2020.”
A second feature of the drink technology India supporting programme is the exhibitors’ forum with exhibitor presentations on the subjects of “Beverage“ and “Food”.
The VDMA Fachverband Nahrungsmittelmaschinen und Verpackungsmaschinen (Food processing and packaging machinery association) is the conceptual sponsor of the drink technology India and the International PackTech India, and KHS, KRONES, PENTAIR and SIEMENS are official partners of the drink technology India.
23 Apr. 2014