Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
New subtitle for the 2015 edition of the worldґs only trade fair for the oils and fats industry
An important aspect in this re-alignment, decided in consultation with the advisory board to the show, was the recognition that oils+fats, as the worldґs only trade fair for the oils and fats sector, is a unique meeting place for research and industry. "It builds a bridge between theory and practice, between fundamental scientific research and practical implementation," explains Exhibition Director Martina Ehrnsperger. At oils+fats producers can find out about new technologies they can implement in their own businesses, ready to meet the challenges of the future.
While exhibitors from all over Europe will be presenting the latest solutions for producing and processing oils and fats, in the supporting program experts from research and industry will be reporting on and discussing markets and technologies for the future. Under the motto of "Science meets Industry", the key themes will include, for example:
° Production of vegetable proteins
° Energy-efficient production plant
° Carbon food print
° Refining processes that produce no waste water
° Minimizing the use of agents and auxiliary materials
oils+fats will again be a three-day event, but instead of ending on a Friday, in 2015 the last day will be a Thursday – two days before the start of Munichґs world-famous Oktoberfest.
Further information: http://www.oils-and-fats.com/offline/en/Home
oils+fats is the worldґs only international trade fair for business, technology and innovations in vegetable and animal oils and fats. It will be taking place in 2015 for the sixth time. The range on show here at the exhibitors' booths comprises machinery, components and auxiliary materials for the production and processing of oils and fats. As Europeґs foremost business and technology platform, oils+fats showcases current trends in the sector and the latest technological developments. In the supporting program, which brings together research and industry, the emphasis is on technologies and markets of the future. oils+fats is therefore the most important sector gathering for producers, processors and distributors of oils and fats. The next oils+fats, which takes place from September 15 to 17, 2015, at the MOC Veranstaltungscenter in Munich, is expected to attract around 50 exhibitors and approximately 1,000 participants from around the world.
20 Jun. 2014