The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Successful start for InterBev Beverage
- Together with parallel events, beverage trade show draws approximately 12,000 visitors
- InterBev Beverage Bar offers samples of trendy beverages
The current trend: raw juices
The InterBev Beverage Bar, sponsored by the American Beverage Association, was part of the supporting program at the trade show. There visitors could sample around 80 new beverages and trendy drinks. Favorites included coconut water, flavored soft drinks, and energy drinks. During the trade show, hot topics discussed in the InterBev Beverage Education Sessions included cold-pressed fruit and vegetable juices, also referred to as raw juices. For the first time, the sessions and the trade show also touched upon alcoholic beverages.
The newly established InterBev Beverage trade show will take place for the second time next year from June 9 to 11, 2015. N?rnbergMesse North America will organize the first InterBev Process trade show, scheduled to be held from September 15 to 18, 2015. The capital goods exhibition for the beverage industry will map the industry’s entire value chain, ranging from raw materials and technologies to packaging and logistics. Starting in 2015 it will be held in Chicago every two years. The two InterBev events round out the N?rnbergMesse Group’s trade show portfolio in the beverage and packaging sector. With BrauBeviale and FachPack, the Bavarian trade show company has been organizing international trade shows in these industries in its home town for 35 years. This year, BrauBeviale is the most important capital goods exhibition worldwide in the beverage industry. It will take place from November 11 to 13, 2014 in Nuremberg. This year, around 1,300 exhibitors and approximately 33,000 visitors can look forward to a completely revised trade show concept and supporting program. Small and medium-sized businesses and global players will benefit from a wide range of information about raw materials, technologies, logistics, and marketing ideas. The trade show will additionally focus on international beverage trends.
About the N?rnbergMesse Group
N?rnbergMesse is one of the 15 largest exhibition companies in the world and is among the top ten in Europe. The portfolio comprises some 120 national and international trade shows and conventions as well as approximately 40 sponsored pavilions at the Nuremberg location and worldwide. Every year, around 30,000 exhibitors (international share: 39%) and as many as 1.4 million visitors (international share of trade visitors: 22%) participate in their own, partner, and guest events of the N?rnbergMesse Group, which has subsidiaries in China, North America, Brazil, Italy, and now also India. The N?rnbergMesse Group also has a network of approximately 50 offices operating in about 100 countries.
Additional information and contacts for press and media
N?rnbergMesse North America, Inc.
Andrea Paulinelli, project manager
400 Interstate North Parkway, Suite 710
Atlanta, GA 30339
Phone: +1.770.618-58 42
9 Jul. 2014