Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Pentair Haffmans launches CO2-Selector
In the production of beer, carbonated soft drinks and wine, the CO2 content is a key quality parameter and decisive to the product’s taste. Therefore, manufacturers continuously measure and control the CO2 content during production.
Haffmans CO2-Selector provides major advantages over conventional CO2 measurement technologies as piercing is not required to perform the measurement. The bottle is not destructed and no product is lost. The instrument measures the headspace CO2 content and internal pressure, and accurately determines the dissolved CO2 content in the package. The procedure is simple and repeatable, which allows for an unlimited number of tests to be conducted on the same package.
How this works
Haffmans CO2-Selector uses an innovative high-precision laser technology. The instrument’s laser transmitter sends a beam through the headspace of the package to a receiver. At a particular frequency, the CO2 molecules in the headspace absorb the infrared light of the laser. Based on the width of the absorption lines and the intensity, the total pressure and the CO2 concentration in the package is determined. Other gases present in the headspace – such as oxygen (O2), nitrogen (N2) or hydrogen (H2) – do not have an impact on the measurement results. In addition, the measurement is independent of the color or material of the bottle.
For more information on Pentair Haffmans’ quality control equipment range, visit www.haffmans.nl.
About Pentair Ltd.
Pentair Ltd. (www.pentair.com) delivers industry-leading products, services and solutions for its customers’ diverse needs in water and other fluids, thermal management and equipment protection. With 2013 revenues of $7.5 billion, Pentair employs more than 30,000 people worldwide.
About Pentair Haffmans
Pentair Haffmans (www.haffmans.nl), headquartered in Venlo, Netherlands, develops and supplies quality control equipment, microfilters and carbon dioxide systems for the brewing, soft drink, wine, bioethanol, and biogas industries. Pentair Haffmans is a multinational company with a strong focus on innovation and customer satisfaction, and a presence in more than 150 countries worldwide.
Sjoerd van der Sterren
Head of Marketing & Business Intelligence Food & Beverage Process Solutions
Pentair Filtration & Process
Direct: +31 77 323 23 35
Email: [email protected]
22 Jul. 2014